Content Marketing Strategist

hace 1 semana


Ciudad de México, Ciudad de México Factorial HR A tiempo completo
Job Description

We are seeking a highly skilled Content Marketing Strategist to join our team at Factorial HR. As a key member of our marketing department, you will be responsible for developing and implementing content marketing strategies that drive business growth and engagement.

About the Role

This is a unique opportunity to work with a fast-growing company that automates HR workflows for SMEs. You will collaborate with our cross-functional teams to create high-quality content that resonates with our target audience and supports our business objectives.

Main Responsibilities
  • Develop and execute content marketing strategies that align with our brand voice and business goals.
  • Create high-impact content across various channels, including web, blog, gated content, and video.
  • Support in defining and enhancing product messaging to effectively communicate our unique value proposition to B2B audiences.
  • Leverage storytelling and copywriting techniques to create engaging and conversion-driven content.
  • Work closely with Product Marketing, Sales, and Performance Marketing teams to ensure content supports GTM strategies and product launches.
Requirements
  • Proficiency in English (C2) is a must, fluency in Spanish is nice to have but not essential.
  • 2+ years of experience in content marketing, preferably in a B2B or tech environment.
  • Strong writing, storytelling, and copywriting skills, with experience producing content such as reports, ebooks, or blog posts.
  • Familiarity with SEO, content distribution, and performance metrics to measure content success.
  • Creative and data-driven mindset, with the ability to balance innovation and strategic goals.
  • Strong collaboration and communication skills to work effectively with internal teams and external partners.

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