Email and Content Marketing Specialist

hace 4 semanas

Xico, México Alegro Industries A tiempo completo

**About Alegro Industries**

Alegro Industries is a leading global distributor of electronic components, spare parts, and industrial machinery. With over two decades of experience, we have established a strong international presence and a reputation for complex inventory handling.

**Job Summary**

We are seeking a highly skilled and data-driven Email and Content Marketing Specialist to join our marketing team. This role will play a crucial part in driving lead generation, customer engagement, and brand awareness through compelling email campaigns and high-quality content.

**Key Responsibilities**

  • Develop and execute targeted email campaigns to nurture leads, drive conversions, and increase customer retention.
  • Build and segment email lists to optimize campaign performance.
  • Create engaging email content, including subject lines, copy, and calls to action.
  • Utilize email marketing platforms to design and implement email templates.
  • Analyze email campaign performance metrics and provide actionable insights.
  • A/B test email campaigns to optimize open rates, click-through rates, and conversions.

**Content Marketing**

  • Develop and execute content marketing strategies aligned with business objectives.
  • Create high-quality content, including blog articles, whitepapers, case studies, and social media posts.
  • Optimize content for search engines (SEO) to improve visibility.
  • Collaborate with design and sales teams to create engaging content assets.
  • Measure content performance and adjust strategies accordingly.

**Data Analysis**

  • Track and analyze email and content marketing metrics to measure ROI and identify opportunities for improvement.
  • Utilize data to inform future campaigns and optimize performance.

**Requirements**

  • Communicative and fluent knowledge of English.
  • 2-5 years of experience in email marketing and content creation.
  • Strong understanding of email marketing best practices and platforms.
  • Excellent writing and editing skills with the ability to create engaging content.
  • Proficiency in data analysis and reporting tools.
  • Experience with SEO and content optimization.
  • University degree in Marketing or a similar field.
  • Creativity, initiative, and unconventional approach to managing projects.
  • Ability to work in a fast-paced environment.
  • Systematicity and high communication and interpersonal skills.
  • Attention to detail and ability to multitask.

**Preferred Qualifications**

  • Experience with Adobe Creative Suite or similar programs.
  • E-commerce experience.
  • Knowledge of social media marketing best practices.

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