Data Analyst

hace 5 días

Monterrey, Nuevo León, México Redwood Logistics A tiempo completo
About the Role

We are seeking a highly skilled Data Specialist to join our Global Sales Operations team at Redwood Logistics. As a key member of our team, you will play a vital role in driving the success of our business by gathering, analyzing, and interpreting data from various sources to provide actionable insights and recommendations.

Key Responsibilities
  • Collect and analyze data related to prospect lists, marketing campaigns, customer behavior, digital presence, and other relevant metrics to identify trends and insights that can inform sales and marketing strategy and tactics.
  • Design, deliver, and present high-quality performance reporting that supports business objectives and the objectives of the Revenue team to business stakeholders and senior leaders.
  • Create and continuously improve current reports in Salesforce and Tableau to help track business trends and performance in a turnkey way.
  • Develop automated dashboards and other reporting techniques to help visualize relevant trends in data, working with business stakeholders to identify requirements.
  • Research contacts within ideal customer profiles including champions, buyers, and other personas specific to cross-sell, account-based marketing (ABM), campaigns, and events.
  • Ensure the accuracy and completeness of CRM data, identifying and addressing any data quality issues or inconsistencies.
  • Collaborate with cross-functional teams, including marketing, sales, operations, and more to data-driven marketing campaigns and programs.
  • Stay up-to-date on emerging trends and technologies in data analysis, sales intelligence, and marketing technologies, and make recommendations for their adoption and implementation.
  • Communicate findings and insights to key stakeholders, including senior leadership, in a clear and compelling way.
  • Own reporting and continuous refinement of Redwood's Marketing dashboards in order to support data-driven decision making across all channels.
  • Measure the effectiveness and financial impact of Marketing channels and efforts towards customer acquisition and cross-sales.
Requirements
  • Growth mindset
  • 1-3 years of experience in data analysis, preferably in a marketing context
  • Strong analytical skills with proficiency in Excel
  • Some knowledge of SQL (Tableau experience a plus)
  • Salesforce CRM, HubSpot marketing automation, 6Sense ABM platform, ZoomInfo, LinkedIn Sales Navigator experience preferred
  • Excellent communication skills, with the ability to present complex data in a clear and compelling way to both technical and non-technical audiences
  • Demonstrated ability to work independently and collaboratively

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