Digital Marketing Strategist for Women's Health

hace 7 días

Ciudad de México, Ciudad de México Sword Health A tiempo completo
{"Job Description}:

Sword Health is revolutionizing the pain management space with its cutting-edge digital pelvic health solution, Bloom. As a Growth Marketing Associate, you will play a pivotal role in driving enrollments across key clients, employers, and health plans in the US. This involves executing high-impact marketing campaigns across various channels, including email, direct mail, webinars, and social media, to name a few.

Key Responsibilities:

  • Develop and execute data-driven marketing campaigns to drive member enrollments for Bloom. Channels may include email, direct mail, webinars, social media, fliers, client channels, and more.
  • Conduct enrollment testing strategies to improve enrollment conversion rates across channels and measure performance to identify areas of improvement.
  • Analyze performance of key marketing channels and campaigns, including website/landing pages, email, direct mail, and webinars, to monitor trends and identify conversion opportunities.
  • Report weekly on Key Performance Indicators for marketing campaigns and channels.
  • Support the execution of member engagement and activation campaigns to increase program starts, completion, and clinical outcomes.
  • Collaborate cross-functionally with internal Design, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Bloom Clinical, and Operations teams.
  • Ensure flawless campaign execution, adhering to Sword's rigorous standards.

Requirements:

  • 2+ years of hands-on growth marketing experience with a focus on email customer acquisition in a B2C or B2B2C high-growth start-up environment or consulting/agency experience.
  • Excellent English and willingness to work a later schedule to support teammates in the US, starting at 10:00 am Portugal Time.
  • Deep expertise in analytical tools, including Looker and Google Sheets. Mixpanel experience is a significant plus.
  • Strategic mindset combined with the ability to execute effectively and accurately and a positive, can-do attitude.
  • Creative and analytical thinker - constantly using data to identify new high-impact opportunities to test and drive Bloom enrollments.
  • Data-driven, with a strong knack for leveraging insights to inform and optimize campaigns.
  • Knowledge of email acquisition and digital marketing best practices. Highly motivated to learn new platforms and technologies to carry out dynamic marketing programs.
  • Extremely proactive and adaptable to a fluid environment.
  • Strong written and verbal communication skills and the ability to work effectively with cross-functional teams.
  • Track record of producing a high volume of marketing campaigns and thriving in a fast-moving, high-growth environment.
  • Deep passion for solving problems and improving women's health.

Preferred Qualifications:

  • Experience working with US-based teams and different time zones.
  • Strong English copywriting skills that drive response.
  • Design skills - Photoshop, InDesign.
  • Experience developing Webinar content and impactful presentations.

Sword Health Benefits & Perks:
Comprehensive health, dental, and vision insurance, equity shares, discretionary PTO plan, parental leave, 401(k), flexible working hours, remote-first company, paid company holidays, and free digital therapist for you and your family. Eligibility: Full-time employees regularly working 25+ hours per week. US Applicants Only: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided. SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals, complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status."

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