
E-Commerce Marketing Strategist
hace 1 mes
Job Summary:
Levi Strauss & Co is seeking an E-Commerce Marketing Strategist to drive the brand's e-commerce success across the dynamic markets of Latin America, with a primary focus on Mexico. As a strategic thinker and hands-on doer, you'll craft data-driven marketing campaigns that resonate with our LATAM audience and fuel online sales growth.
Key Responsibilities:
• Develop and execute comprehensive e-commerce marketing strategies tailored to specific LATAM markets, considering cultural nuances and consumer preferences.
• Manage the LATAM e-commerce marketing budget, allocating resources effectively to maximize campaign ROI.
• Oversee all aspects of online marketing channels, including paid advertising, organic search optimization, email marketing, and establish a strong partnership with the PR and influencer marketing function.
• Collaborate with cross-functional teams to ensure seamless online customer journeys and brand consistency.
• Analyze e-commerce data and campaign performance to identify areas for improvement and optimization.
Requirements:
• Minimum 4-5 years of experience in e-commerce marketing, preferably within the fashion or retail industry.
• Proven track record of success in developing and executing data-driven marketing campaigns that deliver measurable results.
• Strong understanding of the MEXICO & LATAM e-commerce landscape and cultural diversity of the region.
• Fluency in Spanish and English (Portuguese a plus).
• Excellent analytical and problem-solving skills.
• Strong communication, collaboration, and organizational skills.
• Passion for denim and the brand's values.
• Leadership skills and team mentoring & development.
Location: Mexico, D.F., Mexico
Full Time/Part Time: Full time
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