User Insights Senior Analyst

Company Overview:

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world's leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Team Overview:

Being part of the User Insights Team means building bridges between our user's needs and concerns and the teams that can solve them. It is all about adding value to our user's experience. Through research, analysis and storytelling, our Senior Analyst helps all types of stakeholders in different parts of the DiDi Ecosystem. They're responsible for gathering all the insight that will inform the creation of new product features, new product lines, improvements in the user experience and strategy definition.

Role Responsibilities:

• Working alongside different stakeholders in our business in order to support research plans that guide and inform business decisions. Conduct diverse types of quantitative research projects from start to finish while supporting the implementation of user-centered research using a variety of methodologies including U&A, Comms Pre and Post Test, Concept Testing, Brand Health, User Personas, among other quantitative research techniques.
• Supporting the User Insights team in research strategy including goal definitions, methodology selection, cohort selection & recruitment, conducting research, gathering insights and Communicating findings.

Role Qualifications:

• The ability to work alongside different stakeholders in our business in order to help them translate their business needs and objectives into research goals and plans that guide and inform business decisions.
• Strong organization and communication skills. Ability to run full research plans from goal definitions, methods/ tools selection, sample selection & recruitment, research fieldwork, data processing and analyzing, insight gathering and communication, basically the end to end research processes.
• The successful applicant has a Bachelor's degree in Administration, Marketing, Actuary, Psychology, Sociology, Anthropology, Math, or similar. At least 3-4 years in market research, market research agency and Brand Health experience is a plus.
• Microsoft Office, Google Suite and SPSS are our main tools along with other online research tools. Other software or programming skills such as SQL, R or Python are a plus.

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on