Media Buyer

About Us

Education Directory is a fast-growing digital platform dedicated to helping prospective students find the right universities and programs. We run large-scale performance marketing campaigns with a strong focus on data, creative testing, and AI-enabled efficiency.

Our ecosystem is expanding rapidly — including new verticals in auto insurance, finance, and consumer services — and we're building a world-class in-house marketing team to scale growth across markets.

If you're a driven Native Ads buyer who thrives in a fast-paced, experimentation-heavy environment and loves leveraging AI to outperform competitors, you'll fit right in.

The Role

We're looking for a highly skilled Native Ads Media Buyer to take ownership of campaigns on Taboola and Outbrain, operating at scale and optimising daily for performance.

This role is ideal for someone with a proven native background, a strategic mindset, and genuine excitement about combining data, creativity, and AI to unlock growth.

Key Responsibilities

● Plan, launch, optimise, and scale native advertising campaigns on Taboola & Outbrain

● Manage EDU lead gen funnels, advertorial/pre-sell pages, multi-step flows, and direct submit funnels

● Run daily optimisation cycles focused on ROAS, lead quality, CPL, CTR, and volume

● Drive rapid experimentation — testing creatives, headlines, images, angles, placements, LPs, audiences, and funnels

● Write high-converting headlines, angles, and advertorial copy (with support from creative + AI teams)

● Collaborate with design, AI content creators, devs, PM, and other buyers to build winning funnels

● Analyse performance data, spot trends early, and make proactive strategic decisions

● Use LLMs as extensions of your workflow — for copy ideation, angle generation, QA, insights, and process optimisation

● Leverage automation tools , n8n, or similar) to streamline tasks and improve output (preferred but not required)

● Stay informed on the latest native trends, compliance updates, and platform opportunities

What We're Looking For

● Native Ads experience is a MUST — Taboola and/or Outbrain ideal, but open to others

● Strong performance marketing background with experience scaling lead gen campaigns

● English-speaking, able to work 9am–6pm EST

● A data-driven thinker who enjoys owning results and pushing for better performance

● Curiosity + AI-first mindset: you embrace LLMs to move faster, test more, and work smarter

● Ability to work cross-functionally with creatives, devs, PMs, and other buyers

● Comfortable in a fast-moving environment with high test volume and daily optimisations

● Experience in EDU lead gen is a plus, but strong native performance experience is more important

● Experience branching into other verticals (finance, insurance, consumer services) is an advantage

Why Join Us?

● Work in a highly collaborative team that values innovation, speed, and smart testing

● Be part of a company actively evolving into new verticals beyond Education

● Shape the native ads strategy during a period of rapid expansion

● Access a team of AI content creators to support you with creatives, angles, videos, and more

● Be encouraged to use AI daily — not as a gimmick but as a core part of your workflow

● Opportunity for long-term growth in a company scaling aggressively

Job Type: Full-time

Pay: $15, $28,000.00 per month

Application Question(s):

• Can you describe a native campaign you've managed on Taboola or Outbrain, including the funnel, targeting strategy, and the KPIs you were responsible for?
• Walk us through your daily optimisation routine for native campaigns. Which metrics do you prioritise, and how do you decide when to scale, pause, or test new creatives?
• Give one example of how you've used AI tools (LLMs, automation, or creative tools) to improve speed, creativity, or performance in your media buying workflow.

Language:

• English (Required)

Work Location: Remote