Sales Lead

At Lely, we believe in achieving a sustainable, profitable and enjoyable future for dairy farmers by combining robotisation, engineering and farming expertise. It all started with a dream cherished by two brothers in Maassluis (the Netherlands) more than 75 years ago, and ever since, we have worked to become innovative market leaders in automated systems for dairy farmers across the globe. With a team of 2,500 professional specialists, we work constantly to bring revolutionary solutions for the dairy industry.

Lely is an international family-owned business that operates through a strong international structure. From our headquarters in Maassluis, the Netherlands, we manage nine regional clusters, each responsible for coordinating activities across a group of countries. Within these clusters, we collaborate with more than 200 Lely Centers around the world. These Lely Centers are Lely´s route to the market. Some are independently run franchise partners, others are fully owned by Lely. The Lely-owned Centers reflect our long-term commitment to the region and our belief in developing scalable, high-quality operations in-house.

Are you ready to drive the adoption of Lely's innovative robotic milking solutions in Mexico? Lely is expanding its business and entering the Mexican market. As Sales Lead, you will be the key commercial representative in the market, responsible for building strong relationships with dairy farmers, generating awareness, and converting interest into sales. You will act as the link between the Mexican market, the headquarters business team (located in the Netherlands), and the wider Lely network, ensuring alignment on sales strategy, proposition delivery, and market development.

You will drive the growth of new sales opportunities, including direct farm visits, and work closely with local and HQ colleagues to ensure successful adoption and after-sales support. Your efforts will directly contribute to Lely's mission to support farmers in increasing productivity, profitability, and sustainability.

Main responsibilities:

As Sales Lead, you will drive the growth and adoption of Lely's robotic milking solutions in Mexico. You will engage directly with farmers, build strong relationships, and translate interest into tangible sales. You will also provide valuable market insights to HQ and collaborate closely with local colleagues to ensure successful proposition delivery and after-sales support.

Key responsibilities include:

• Generating leads and expanding the customer base through farm visits, cold acquisition, and targeted campaigns.
• Educating and inspiring farmers about the benefits of robotic milking solutions.
• Maintaining an accurate sales funnel and achieving targets on volume, value, and market share.
• Negotiating deals while fostering strong customer relationships and ensuring satisfaction.
• Supporting product launches, providing market feedback to HQ, and contributing to sales planning and growth initiatives.

We are looking for a highly motivated, results-driven professional with proven experience in direct sales, ideally in agricultural or technical solutions. You thrive in pioneering markets, have excellent communication and relationship-building skills, and can influence and consult with confidence. Knowledge of dairy farming is a strong advantage.

You bring:

• Proven track record in direct sales, preferably in agricultural or technical solutions.
• Strong influencing and consultative selling skills.
• High energy, resilience, and a pioneering mindset.
• Commercial mindset with a results-driven approach.
• Excellent communication skills in English and Spanish (spoken and written).
• Knowledge of dairy farming is an advantage.

Working at Lely means contributing to sustainable progress within one of the most innovative organizations. You contribute to making the agricultural sector future-proof - and we make sure that you get all the space, resources and support you need to do so.

• An international working environment with opportunities for own initiative and entrepreneurship.
• Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training.