Product Manager

Bracco is an international Group active in the healthcare sector and a leader in diagnostic imaging. The Group's main products are contrast agents sold in over 100 countries, both directly and indirectly through branches, joint ventures and license and distribution agreements.

Excited to grow your career?

This isn't just another leadership role — it's an opportunity to accelerate growth, unlock new markets, and define the marketing and product management strategy of a dynamic, forward-thinking organization. Step into a pivotal role where your decisions shape markets.

At Bracco, we believe in the power of people. We value different backgrounds and perspectives and see diversity, inclusion, and equal opportunity as a natural part of running a modern company. Join us and unleash your potential

Job Purpose

The Product Manager will lead the positioning of products in the market through strategic marketing, lifecycle management, and high-level collaboration with key industry leaders. This role blends strategic vision with operational excellence to drive brand growth, customer engagement, and product-market fit across the Mexico. The position is based in Mexico City.

Main Responsibilities, Activities, Duties and Tasks

• Strategic Planning: develop and execute marketing strategies tailored to Mexico market, aligning with regional and global objectives

• Lifecycle Management: lead the complete product lifecycle from market research and localization to launch, performance optimization, and sustainable growth

• Financial Oversight: define resource allocation and manage marketing budget according to approved strategy for Mexico

• Market Intelligence: map and dimension market trends, customer insights, and competitive landscapes to inform strategic decision-making

• Stakeholder Engagement: collaborate with commercial to establish and foster relationships with Key Opinion Leaders (KOLs) in radiology and cardiology to identify business opportunities

• Scientific Alignment: partner with Medical Affairs to ensure all marketing initiatives have solid scientific backing and comply with local regulations

• Commercial Support: support sales leadership and corporate accounts to ensure field needs are met for product promotion. That includes offer training for customers, distributors and internal employees related to our products 

• Event Coordination: make sure company events and regional conferences are coordinated and executed by the marketing team

• Brand Growth: develop campaigns and promotional programs to solidify the brand and position products positively.

• Pricing Guidance: provide guidance on average selling prices (ASPs) and gross margins to ensure profitability

• Leadership: build and mentor high-performing teams across marketing and application functions. Collaborate cross-functionally with sales, product, and global marketing and LATAM teams to ensure cohesive go-to-market plans

Education

• Bachelor's degree in the marketing or business administration (MBA is preferred)

Professional Experience, Knowledge & Technical Skills

• 5-7 yrs of experience in healthcare or pharma (medical device industry is highly preferred)

• Experience in marketing and product management

• Business acumen: strong understanding of marketing, product strategy, and business challenges

• Strategic planning: expertise in strategic and tactical marketing organization

• Analytical skills: Proficient in business finance, sales forecasting, and analytical reporting.

• Communication: open and honest, ability to engage effectively at all levels.

• Customer oriented: turning routine interactions into memorable experiences while caring for customer needs.

• Conflict management: staying calm through disagreements, ability to focus on the issues and look for win-win solutions

• Fluent in English and Spanish

If you meet the requirements of this opportunity and would like to join an international group working to improve patients' lives, apply now

At Bracco, we believe in the values of diversity and inclusion. We respect and celebrate the diversity of our people and their experiences, ensuring a fair opportunity for all.

We are #Bracco #JoinUs

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