Performance Marketing Specialist

About Klar

Let's start with the basics Klar is a Mexican fintech whose mission is to democratize and revolutionize how financial services are delivered in Mexico — especially since half of the population still doesn't have a bank account. Since our launch in 2019, we've served more than 4 million users with a growing suite of debit and credit products, and the future is brighter than ever.

Today, we're not only scaling our consumer business, but also building Klar Empresas (B2B) from the ground up — a new division focused on empowering Mexican SMEs with the financial tools, capital, and services they need to grow. This is an exciting new chapter where we get to design and build from scratch while leveraging the trust and scale of Klar's platform.

We are also proud to have been certified as a "Great Place to Work" in Mexico — something we've worked hard to achieve and will continue to build on.

Our people

If you join us at Klar, you'll be welcomed to a team which is rich in many talents and we are very proud With our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you'll definitely find your people here 

Our values

• Ownership - We own our successes & our failures as a team.
• Excellence - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.
• Inclusion - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.
• Customer Obsession - We understand the value Klar can bring to its customers & it's always at the forefront of our decisions.
• Klarity - We communicate clearly & with authenticity. It's in our name & it's what we do.

The position and your daily adventures

We're looking for a Performance Marketing Specialist to execute, optimize, and scale paid acquisition campaigns across Google, Meta, and other performance platforms. This is a hands-on role for someone who loves data, experimentation, and turning budgets into measurable growth.

You will own the day-to-day operation of performance campaigns, continuously improving CAC, ROAS, and funnel conversion, working closely with creative, analytics, and growth teams. You'll be part of a high-performance team managing a US$2M+ monthly budget.

What you can expect:

• Operate and optimize paid campaigns: Constant monitoring and daily adjustments of paid ads campaigns on Google, Facebook, apple, TikTok and programmatic media. 
• Launch new campaigns, ad sets, creatives, and targeting strategies
• Monitor performance daily and implement data-driven optimizations
• Own campaign tracking, attribution setup, and pixel/event health
• Run A/B tests on creatives, audiences, landing pages, and funnels
• Collaborate with creative and product teams to improve conversion
• Reporting: Create weekly and ad-hoc performance reports. Make financial analysis of campaign spend.
• KEY KPIs:  New users and approved credit lines, Cost per Acquisition (CpA), and ROAS. 

What we are looking for:

• Students from Industrial Engineering,  Business Administration, Marketing (or similar) with an orientation to data analysis.
• 2+ years hands-on experience running performance campaigns on: Meta and Google.
• Strong analytical skills (SQL) and comfort working with performance dashboards
• Experience with conversion tracking, pixels, and attribution tools
• Ability to do Data-driven decision-making 
• High ownership, attention to detail, and execution speed
• Advanced English level
• Python knowledge is a plus
• Experience in fintech, apps, or subscription products is a plus

Our offer to you:

• Competitive salary based on performance and experience
• Chance of earning Klar stock options
• 15 days of paid vacation per year; plus extended maternity and paternity leaves
• Vacation premium
• Food vouchers
• 30 days of Christmas bonus
• Medical Insurance
• Computer devices
• Well hub subscription to offer mental and physical health 
• Sponsored coaching and therapy sessions via Modern Health
• A modern centrally located office in Mexico City with free drinks, snacks, and regular social events
• International work environment with amazing and highly skilled people
• A world-class team that helps you evolve your skills in areas you're interested in

Klar is a safe place for everyone

We trust our highly skilled and diverse team, and we're committed to creating a welcoming and inclusive environment for new talents to flourish. We value diversity and welcome all applications regardless of gender, nationality, ethnic and social origin, religion/belief, physical abilities, age, sexual orientation and identity.

Should you require any accommodations through the recruitment process, please don't hesitate to let us know how we can help