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We are expanding our global digital presence and seeking an experienced, execution-focused Growth Marketing & Social Media Specialist to independently build and manage our digital growth engine. This role is designed for a high-performing freelancer who operates with precision, autonomy, and commercial focus.
Key Responsibilities
Social Media, Content & Brand Presence
- Own daily social media execution across LinkedIn, Instagram, YouTube, Facebook and Pinterest.
- Produce high-impact copy and campaign concepts with impeccable written English.
- Drive consistent content cadence, community growth and engagement.
Lead Generation, Automation & CRM
- Design, build and manage multichannel lead generation workflows (email, LinkedIn, forms).
- Implement AI-assisted prospecting using tools such as Apollo, Clay and PhantomBuster.
- Create automated outreach sequences with integrated follow-ups in HubSpot, Lemlist and Zapier.
Paid Acquisition & Campaign Management
- Plan and execute Google Ads and Meta campaigns.
- Manage targeting, creative testing, budgets and funnel optimisation.
- Build conversion-focused landing pages in Framer or WordPress.
Tracking, Analytics & Reporting
- Implement and maintain full tracking infrastructure across all acquisition channels.
- Build real-time dashboards for CAC, CTR, Conversion Rate, Cost per Lead, Funnel Velocity and ROI per channel.
- Deliver weekly insight reports with clear recommendations to leadership.
Website Optimisation & CRO
- Run A/B tests on landing pages, messaging and CTAs.
- Analyse behaviour using Hotjar, Mixpanel or similar tools.
- Continuously optimise site performance, SEO and conversions.
AI-Driven Marketing & Automation
- Leverage AI tools for content, ad copy, reporting and creative ideation.
- Automate repetitive workflows across social scheduling, CRM updates and reporting.
Required Tools & Expertise
- Marketing Automation: HubSpot, Apollo, Lemlist, Clay, Zapier, PhantomBuster, Make
- Paid Media: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEMrush
- Analytics: GA4, Google Tag Manager, Meta Pixel, Looker Studio, Data Studio, Sheets automation
- CRO & Web: Hotjar, Mixpanel, Ahrefs, Framer, WordPress
- AI & Productivity: ChatGPT, Jasper, Midjourney, Canva Magic Studio, Descript, Notion AI
- Reporting: Looker Studio dashboards, Notion, Slack integrations
Ideal Profile
- Exceptional written and spoken English.
- Proven experience in SaaS or technology-driven environments.
- Highly organised, self-motivated and execution-oriented.
- Comfortable working autonomously in a fast-moving startup.
- Strong commercial mindset with measurable performance outcomes.
Engagement
- Remote freelance / contract
- 15–20 hours per week (flexible hours)
Please Submit:
- Your CV or portfolio.
- Links to social accounts, campaigns or dashboards you have managed.
- A short note outlining how you have driven measurable growth for a previous client or company.
Job Types: Temporary, Contract
Contract length: 6 months
Pay: $ $190.00 per hour
Expected hours: 15 – 25 per week
Application Question(s):
- Please answer questions here:
Experience:
- Social Media Marketing: 2 years (Required)
Language:
- English (Required)
Work Location: Remote