Google Media Buyer

hace 2 semanas

Ciudad de México, Ciudad de México TLNT Group A tiempo completo

Media Buyer, Paid Search (Google Ads, Bing, Meta)

Join a fast-growing, performance-driven digital marketing agency that helps businesses scale through cutting-edge paid media strategies. With a focus on data-driven decision-making, high-impact campaigns, and continuous optimization, they partner with brands to drive measurable results and maximize ROI. Their team of digital experts thrives in a collaborative, innovative, and fast-paced environment, staying ahead of industry trends to deliver best-in-class advertising solutions

Our partner is looking for an experienced Search Ads Expert / Media Buyer to join their team and take charge of managing paid search campaigns across Google and Microsoft Bing. In this role, you'll be responsible for implementing campaigns, monitoring and managing accounts, and making daily optimization decisions to ensure performance is meeting client KPIs. 

If you're a detail-oriented self-starter with a track record of driving results in paid search and have experience with bid strategies, attribution models, and LTV/CAC analysis, we'd love to hear from you

This is your opportunity to make a direct impact in a fast-growing agency, shaping the future of digital marketing while enjoying an incredible remote opportunity with a US-based company

What You'll Do

On a day-to-day basis, you will:Implement paid search campaigns across Google and Microsoft Bing.Ongoing monitoring & management of accounts, including daily optimization decisions for assigned client ad accounts, Ad account performance vis-a-vis client KPIs, Ad and target segment conversion rates, and report back on fluctuations, etc.On a weekly basis, you will:Prepare bi-weekly performance reports, optimizations, and recommended next steps.Monitor & manage digital ads, data analysis & insight development.Every month, you will:Conduct account research: keywords, targeting, competitor research & industry trendsCollaborate with Analytics to take on projects like cluster analysis.Monitor & Manage LTV/CAC Analysis, Budget recommendations for the month, Bid Strategies, and Attribution models used to assess the success.



What You Need

3+ years working in the digital marketing domain, with at least 2 years leading the development/launch of search ad campaigns.Hands-on experience in executing and optimizing large-scale paid search campaigns through keyword (target and negative), ad copy, shopping, and display tactics. Working with Google Ads, Microsoft Ads, Keywords Planner, and SEM Rush Analytics tools like Google Analytics, Tableau, and familiarity with the GA4 transition Attribution tools like Triple Whale or HyrosLanding page tools like UnbounceHeat mapping tools like HotJarPresentation tools like PowerPoint or Google Slides, and CMS websites and ecommerce frameworks such as WordPress, HubSpot, and Shopify.Leading search optimizations, keyword, and product strategy discussions with clients and internal team members from other departments.Managing paid advertising campaigns across other channels such as Meta, TikTok, and/LinkedIn is preferred.Expertise In:Google Ads, YouTube, Merchant Centre, Microsoft Ads, and Pinterest.Analyzing quantitative data to develop actionable insights with a deep understanding of key performance metrics such as ROAS, CPC, CAC, LTV, CTR, CVR, etc.Tools & tech stack to gain a bird's eye view of the client's digital marketing efforts. Identify gaps & leverage the right tools.Demonstrate mastery of the client's business objectives Ability to consistently execute digital advertising campaigns that result in increased ROI across various investment levels.Understand and communicate benchmarks and projections as they relate to clients' expectations.

Salary & Perks

Competitive SalaryThis is a full-time, long-term position. The position is immediately available and requires entering into an independent contractor agreement with TLNT.Work from home.Monday through Friday, 8:00 a.m. to 5:00 p.m. PST.Additional perks.

The next step will take you to an application form that requires you to answer some questions and upload your resume in English. Please answer completely so that we can get to know you better.

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