Marketing Coordinator

About Us

TRODAT Mexico is a global leader in stamp solutions, printing products, and customized items. We are known for our innovation, quality, and commitment to delivering products that exceed customer expectations. We are seeking a Marketing Lead who will strengthen our brand positioning and support our commercial strategy.

Position Objective

Lead, plan, and execute digital and traditional marketing strategies, ensure brand identity consistency, coordinate creative projects, and support the commercial team by generating effective campaigns that drive sales and brand growth.

This role supervises only one designer, so we require a highly analytical professional with strong technical expertise in marketing.

Key Responsibilities

• Develop and execute the marketing strategy aligned with commercial objectives.
• Supervise and optimize digital campaigns, social media activities, and traditional marketing channels.
• Ensure brand identity consistency across all internal and external materials.
• Coordinate launches, promotions, and distribution point strategies.
• Analyze metrics, market behavior, and results to propose strategic improvements.
• Lead the creation of graphic, audiovisual, and promotional materials.
• Manage relationships with agencies, suppliers, designers, and internal teams.
• Oversee e-commerce and mass market activities, including reporting and billing processes.
• Support the commercial team with campaigns, materials, and strategies to drive sales.
• Prepare and present periodic reports on performance, campaigns, and KPIs.

Requirements

• Bachelor's degree in Marketing, Communications, Design, Business Administration, or related field.
• Minimum 5 years of experience in similar roles.
• Strong knowledge of social media management, digital advertising, brand strategy, and content creation.
• Experience analyzing metrics, segmentation, and consumer behavior.
• Experience supervising a team member or coordinating suppliers.
• Basic to intermediate English (preferred).
• Proficiency in Excel and analytical tools.
• Experience with e-commerce platforms (preferred).

Skills

• Strategic thinking
• Creativity and visual judgment
• Leadership and coordination
• Project management
• Data analysis
• Clear and professional communication
• Goal-oriented mindset

Tipo de puesto: Tiempo completo

Sueldo: $20, $25,000.00 al mes

Lugar de trabajo: Empleo presencial