Marketing Manager

Position Overview

Fintech in Mexico is seeking a results-driven
Marketing Manager
to lead growth, brand strategy, and digital acquisition. The ideal candidate has a strong background in digital marketing, analytics, and brand management, with proven experience in driving customer acquisition and engagement in the financial technology sector.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement the overall marketing strategy for Mexico, ensuring alignment with corporate objectives and local market conditions.
• Lead the planning and execution of comprehensive marketing campaigns that drive growth, awareness, and engagement.
• Plan, manage, and optimise the overall marketing budget, ensuring efficient allocation of resources and strong ROI.
• Define and track key performance indicators (KPIs) such as CAC, LTV, ROI, CPS, and CPL.

2. Digital Acquisition & Performance Marketing

• Manage user acquisition for mobile applications through internal channels (UAC, Facebook, Google Ads, etc.) and affiliate networks.
• Evaluate and optimise paid campaigns across performance channels to achieve volume, cost, and quality targets.
• Monitor channel effectiveness (CPS, CPL), conversion rates, and campaign ROI, implementing continuous A/B testing and optimisation.
• Collaborate with analytics teams to track attribution, conversion funnels, and customer journeys.

3. Brand Management & Communication

• Oversee brand positioning, identity, and consistency across all marketing touchpoints.
• Develop and execute campaigns—digital and above-the-line—to increase brand awareness and strengthen brand equity.
• Lead corporate communications, public relations, and thought-leadership initiatives to position the company as a trusted fintech brand.
• Develop brand guidelines and ensure consistency across regional marketing teams and external partners.

4. Product Marketing & Go-to-Market

• Collaborate with product teams to define value propositions and go-to-market strategies for new fintech products and features.
• Translate product capabilities into clear, customer-centric marketing messages and campaigns.
• Conduct competitor and market analysis to refine positioning and uncover new opportunities.

5. Content, Social Media & Engagement

• Oversee content strategy and execution for multiple markets (including Mexico and India).
• Manage social media presence across platforms, increasing engagement and follower growth through creative campaigns and storytelling.
• Coordinate influencer marketing, email marketing, and community-building efforts to improve user engagement and retention.
• Support customer lifecycle management initiatives—activation, retention, and referral programs.

6. Partnerships & Ecosystem Marketing

• Build and manage strategic partnerships and co-marketing programs with fintech, banking, and technology partners.
• Identify potential strategic alliances to expand reach and generate qualified leads.
• Negotiate affiliate and aggregator agreements, ensuring alignment with brand and performance objectives.

7. Market Research & Data-Driven Insights

• Conduct ongoing research on customer behavior, market trends, and competitor activities.
• Use insights and data analytics to inform marketing strategies, optimise campaigns, and identify growth opportunities.
• Maintain a strong understanding of fintech industry trends (payments, lending, blockchain, etc.) and translate these into actionable marketing plans.

8. Technology & Innovation

• Explore and integrate emerging marketing technologies (AI tools, automation, analytics platforms) to enhance marketing efficiency.
• Regularly review and improve the website and mobile app UI/UX to ensure a seamless and engaging customer experience.
• Ensure the company remains at the forefront of digital marketing innovation and regulatory best practices.

9. Compliance & Risk Management

• Ensure all marketing materials and campaigns comply with financial industry regulations and brand standards.
• Partner with legal and compliance teams to review content, partnerships, and promotions in line with regulatory guidelines.

10. Team & Agency Management

• Lead, mentor, and develop the marketing team, fostering a high-performance and data-driven culture.
• Oversee agency and vendor relationships, ensuring timely delivery and cost efficiency.
• Develop selection guidelines and manage RFP processes for external agencies and consultants.

Qualifications & Skills

• Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred).
• 5+ years of experience in marketing management, ideally within the fintech or digital financial services industry.
• Strong knowledge of digital acquisition, performance marketing, and growth analytics.
• Excellent analytical, communication, and project management skills.
• Experience managing budgets, cross-functional teams, and multiple market strategies.
• Fluent in English and Spanish (additional languages a plus).

The office is currently in Del. Benito Juarez but we will be moving to Polanco by January.