Trade Marketing Manager

Clorox is the place that's committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team.

Your role at Clorox:

The Manager, LATAM Trade Marketing main purpose is to support the creation of LATAM AMPS tracking and then leading on-going tracking and analysis. This position will also participate as Sales Lead on LATAM Brand Studios as well as on LATAM SBU Innovation projects. Key activities include tracking Innovation Projects & Sales Initiatives, LATAM SBU Top AMPS priorities tracking and support best-in-class country AMPS execution proliferation and creation of innovation selling stories and toolkits.

In this role, you will:

Sales Leads on LATAM Studios (Poett & Clorox)

• Partnering cross-functionally to recommend strategic options, growth ideas and long-term plans for LATAM SBU.
• Participate as Sales Lead on LATAM SBU Brand Studios and all LATAM innovation projects.
• Providing synthesized customer requirements into product development process that are aligned with the PMU; independently drives to business solutions and resolutions within project teams
• Providing and analyzing syndicated data, panel and other insights to guide the appropriate Decide plan elements

Leads the development of Decide initiatives

• Creation of innovation selling stories for LATAM.
• Development of LATAM Initiatives In-store Marketing Toolkits.
• Identifies and leads the development of core sales initiatives, including insights and analytics necessary to deliver business strategy
• Identifies business opportunities across geographies and recommends assortment/shelving and insights solutions to capitalize on opportunities
• Seeks scale in core principles across geographies and sets the standards of excellence in the categories (e.g. ultimate shelf sets)
• Conduct ad hoc analysis as requested by SBU Sales Director/Leadership Team.
• Support and track all major Innovation and Sales initiatives (Perfect Store, Diamond Assortment, Top 3 AMPS, etc.)

NRM Lead for LATAM:

• Lead NRM effort in LATAM to generate profitable growth leveraging on key NRM levers like PPA, Pricing, Promo Optimization, Trade Optimization and Mix enhancement.
• Work with each PMU to create a portfolio of initiatives to reach NRM LATAM target.
• Responsible for reporting LATAM NRM numbers

Enhance Trademarketing function

• Lead optimization of Trade Spending (RR% and Sales Promo).
• Lead LATAM TS Policy creation and TS Local procedures.
• Subject Matter Expert (SME) for Trade Spending in LATAM
• Promote Trademarketing best practices sharing between countries

Responsible for cross-functionally developing in-store marketing campaigns, including:

• Development of LATAM Initiatives In-store Marketing Toolkits. (Work with Global Shopper Mkt Agency)
• Creating customer requirements for campaigns and new vehicles
• Providing guidance on campaign timing, contents, selling materials, etc.
• Partnering with marketing to create initiative platforms

People Development:

• Functional leadership of PMU Trade Marketing Managers including hiring, onboarding, coaching, training and development.
• Regular 1:1 with each LATAM TMM in LATAM.

What we look for:

Years and Type of Experience:

• 10+ years of experience in Sales, Trade Marketing, Category Management or Shopper Marketing in CPG
• Internal plan development and external sales management experience desired
• Strong verbal and written English

Skills and Abilities:

• Leadership & Influence
• People development
• Strategy/Vision

• Execution Excellence/Results orientation

• Strong collaboration skills

• Interpersonal Relationship Management
• Excellent verbal and written communication and presentation skills in English and native language
• Analytical and decision making
• Planning and Organizing

Technical Skills

• Strong customer strategic and operational knowledge
• Multi-functional understanding and influence
• Strong conceptual selling skills
• Category management skills
• Skilled user of syndicated data and panel insights

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.

Learn more

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Benefits we offer to help you be well and thrive:

• Competitive compensation
• Generous 401(k) program in the US and similar programs in international
• Health benefits and programs that support both your physical and mental well-being
• Flexible work environment, depending on your role
• Meaningful opportunities to keep learning and growing
• Half-day Fridays, depending on your location

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.