Social Media Growth Marketer

Social Media Growth Marketer

Type:
Full-time

Focus:
Organic growth, creative strategy, community engagement, and pipeline contribution

This role owns organic social as a growth channel, using generative AI as a force multiplier for creative output and execution speed.
Role Objective

Own and scale the company's
organic social presence as a measurable growth engine
, not a branding exercise. This role is responsible for turning content into attention, attention into interest, and interest into pipeline by driving qualified organic traffic into lead magnets, email capture, and product activation.

This is a highly autonomous, creative, and execution-heavy role with clear commercial outcomes.

Core ResponsibilitiesOrganic Social Growth Strategy

• Share ownership of
  organic social growth strategy
  across priority platforms:
• Instagram and Facebook (Meta organic)
• TikTok (short-form, native-first content)
• LinkedIn (brand presence, credibility, and thought leadership)
• Translate business positioning and product narrative into platform-specific strategies.
• Ensure all activity ladders up to growth and pipeline goals, not vanity metrics.

Creative Direction & Content Strategy

• Own the
  creative ideation and content strategy
  for organic social.
• Define content pillars, recurring formats, and experimentation themes.
• Proactively identify new angles, narratives, and formats based on performance signals.
• Collaborate closely with:
• Strategy and creative leadership
• Video editor
• Turn long-form ideas into high-performing short-form content adapted per platform.

Content Calendar & Planning

• Build, own, and maintain a
  structured content calendar
  across platforms.
• Balance:
• Educational and narrative content
• Product-led content
• Positioning and thought leadership
• Lead magnet and offer promotion
• Ensure consistency, cadence, and alignment with broader campaigns and launches.

AI-Driven Content & Workflow Execution

• Use generative AI tools as a
  core part of the content and execution workflow
  .
• Leverage GenAI to:
• Rapidly ideate hooks, angles, and content variations
• Expand and remix long-form ideas into multiple short-form assets
• Accelerate copy drafts while maintaining strong editorial judgment
• Test creative directions efficiently and at scale
• Apply taste, context, and brand judgment to all AI-assisted output.
• Continuously experiment with new AI tools and workflows to improve:
• Speed of execution
• Creative quality
• Consistency at scale

This role requires mastery of AI as leverage, not reliance on raw outputs.

Community Management & Engagement

• Actively manage comments, DMs, replies, and mentions across platforms.
• Proactively engage users to create conversations, not just responses.
• Identify high-intent users and qualitative signals.
• Surface insights from the community back to the team.

Coordination With Paid Media

• Work closely with the paid media owner to ensure:
• Message alignment
• Creative alignment
• Funnel alignment
• Share learnings from organic performance to inform paid creative and targeting.
• This role does not execute paid ads, but must think holistically about distribution and conversion.

Funnel & Pipeline Orientation

• Drive organic traffic toward:
• Lead magnets
• Email capture
• Product entry points
• Optimize bios, pinned posts, CTAs, and recurring content paths.
• Think in terms of
  pipeline contribution
  , not just reach or engagement.

Performance Awareness & Iteration

• Track and interpret:
• Engagement quality
• Click behavior
• Traffic to owned properties
• Use insights to refine content themes, formats, and cadence.
• Clearly communicate what is working, what is not, and why.

What "High Agency" Means in This Role

High agency in this role means:

• You do not wait to be told what to post.
• You proactively identify opportunities, gaps, and ideas.
• You take ownership from concept to execution to iteration.
• You operate with speed, structure, and accountability.
• You think like an operator and a growth marketer, not a coordinator.

This role requires someone who acts, adapts, and improves without constant direction.

What Success Looks Like

• Consistent growth in engaged, relevant followers.
• Strong community interaction and conversation.
• Measurable organic traffic to lead magnets and product.
• Clear contribution of organic social to pipeline and growth.
• Social channels that feel intentional, differentiated, and commercially aligned.

Ideal Profile

• Strong instinct for short-form content and platform dynamics.
• Proven ability to own both strategy and execution.
• Highly organized with strong planning and prioritization skills.
• Fluent in using generative AI tools to scale creative output without sacrificing quality.
• Creative, opinionated, commercially minded, and self-directed.
• Understands how organic social fits into a broader growth and revenue engine.

If you want, next logical steps would be:

• Finalizing the
  Lifecycle / Email role
  so it cleanly complements this one.
• Writing a
  day plan
  for this role to guide onboarding.
• Creating a short
  candidate scorecard
  to filter for high-agency, AI-native profiles.