Marketing Executive

hace 3 días

Magdalena Contreras, Ciudad de México Sysmex Asia Pacific A tiempo completo

Key Job Purpose

  • Support product marketing activities of the assigned business unit (BU)
  • Key supporting activities include identifying opportunities, specifying products, pre-launch, launch and post-launch activities

Summary Of Functional Duties & Responsibilities

  • Support to plans and prepares new product launch collaterals and product marketing plans of the assigned business unit (BU)
  • Conduct market analysis, market segmentation, SWOT analysis, competitive intelligence, Win/Loss analysis, positioning and develop marketing Strategy to align with Sysmex/ SAP Strategy
  • Support scientific promotional activities such as publish papers with reference customers sites, organize seminars & symposium with KOLs at the local / international meeting
  • Collaborate marketing activities with business partners / STH Direct Sales and support them to achieve Business goal and support local and regional study to align with RHQ if needed
  • Support the product registration activities to get the Thai FDA license and other certificate as need
  • Collaborate & harmonize the marketing activities with AP regional marketing team

  • Busines Development

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