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Digital Marketing Manager

hace 2 semanas

Ciudad de México, Ciudad de México Pearl A tiempo completo

Department: Marketing and Communication

Work Arrangement: Remote

Job Type: Independent Contractor, Full Time

Work Schedule: US Time Zone (candidate expected to be flexible with the client's preference)

Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we're building for: WATCH HERE

Why Work with Us?

At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.

Role Overview

The Digital Marketing Manager leads and executes digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role blends strategic ownership with hands-on execution across paid media, email marketing, content distribution, analytics, and funnel optimization.

You will own end-to-end digital initiatives, collaborate closely with creative and leadership teams, and continuously test, optimize, and scale campaigns. This role is ideal for performance-driven marketers who thrive in fast-paced environments and enjoy directly influencing business outcomes through data-backed decisions.

Your Impact

Your work directly impacts growth efficiency, conversion performance, and revenue. By optimizing campaigns and funnels, you improve ROI while building scalable marketing systems. Your insights help teams focus spend and effort on what drives the strongest results.

Core Responsibilities
Paid Media Management & Optimization — 35%
  • Manage and optimize paid campaigns across Google Ads, Meta, TikTok, and other platforms
  • Develop targeting strategies, audience segmentation, and testing frameworks
  • Monitor KPIs including ROAS, CPA, CTR, and conversion rates
  • Scale winning campaigns while maintaining efficiency
  • Manage budgets, bidding strategies, and campaign pacing
Marketing Strategy & Campaign Management — 20%
  • Develop digital marketing strategies aligned with growth objectives
  • Plan and execute multi-channel campaigns end to end
  • Coordinate creative assets, timelines, and workflows
  • Test new channels, platforms, and campaign approaches
  • Partner with founders or marketing leaders on strategic initiatives
Email & Marketing Automation — 15%
  • Execute email campaigns, newsletters, and automated flows
  • Build and optimize funnels for acquisition, retention, and re-engagement
  • Segment audiences and personalize messaging
  • A/B test subject lines, copy, CTAs, and timing
  • Integrate email with broader marketing workflows
Analytics, Reporting & Performance Optimization — 15%
  • Track performance across channels using analytics platforms
  • Analyze funnels, attribution, and customer journeys
  • Build reports and dashboards for stakeholders
  • Identify optimization opportunities and growth insights
  • Inform budget allocation through data-driven decisions
Content Marketing & Social Media Oversight — 10%
  • Oversee content distribution across digital channels
  • Maintain social calendars and publishing workflows
  • Review content for brand consistency and quality
  • Optimize repurposing workflows across platforms
  • Track engagement metrics and iterate strategy
Marketing Operations & Technology — 5%
  • Maintain marketing tools, automation, and workflows
  • Support AI-powered marketing processes
  • Document SOPs and best practices
  • Identify opportunities to improve efficiency through tooling
Requirements
Must-Haves (Required)
  • 1–3+ years of experience in digital, performance, or growth marketing
  • Proven experience managing paid media campaigns with measurable results
  • Strong understanding of funnels, attribution, and optimization
  • Experience across multiple digital channels (paid, email, analytics)
  • Data-driven mindset with strong analytical skills
  • Excellent English communication skills
  • Ability to work independently in a remote environment
Nice-to-Haves (Preferred)
  • E-commerce, DTC, or marketplace marketing experience
  • Influencer or creator marketing exposure
  • SEO or CRO fundamentals
  • Experience managing agencies or junior marketers
  • Familiarity with international or multi-market campaigns
Tools Proficiency
Must-Haves (Required)
  • Google Ads (Search, Shopping, Display, Performance Max)
  • Meta Ads Manager (Facebook & Instagram)
  • Google Analytics (GA4)
  • Email marketing platform (Klaviyo, Mailchimp, or similar)
  • Google Sheets or Excel
Nice-to-Haves (Preferred)
  • TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads
  • Marketing automation tools (ManyChat, Zapier, Make)
  • SEO & analytics tools (SEMrush, Ahrefs, Search Console)
  • Social scheduling tools (Metricool, Later, Hootsuite, Buffer)
  • E-commerce platforms (Shopify, Amazon Seller Central)
  • AI marketing tools (ChatGPT, Jasper, OpusClip, Descript)
Benefits
  • Competitive Salary: Based on experience and skills
  • Remote Work: Fully remote — work from anywhere
  • Generous PTO: In accordance with company policy
  • Direct Mentorship: Access to global industry leaders
  • Learning & Development: Continuous growth resources
  • Global Networking: Work with international teams
  • Health Coverage (Philippines only): HMO after 3 months (full-time)
Our Recruitment Process
  1. Application
  2. Skills Assessment
  3. Initial Screening
  4. Top-grading Interview
  5. Client Matching
  6. Job Offer
  7. Onboarding
Ready to Join Pearl Talent?

Build a long-term remote career driving growth for high-impact global teams. Join Pearl Talent and apply your expertise where performance, ownership, and learning truly matter.