CRM Manager Latam
hace 2 semanas
The individual will be responsible for process and data strategy and an excellent communicator developer with product marketing, county, and brand teams
Responsibilities:
- Create and implement retention CRM strategies toward decreasing churn and enhancing player engagement.
- Design and execute marketing campaigns within the customer lifecycle work closely with product managers to increase campaign ROI and report on user behaviour and the performance of promotions.
- Develop a comprehensive customer communication strategy for LATAM market and tailored to the brand/product/customer designed to achieve the business objective.
- Manage On-going segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns.
- Design and deliver local, personalized, and targeted customers on multiple channels (SMS, email marketing, push notifications, and Social Media).
- Online Gaming Experience in similar roles (+3 years).
- Fluent English.
- Strong experience in implementing, driving, and managing complex multi-channel campaigns.
- Reporting and analytical skills required
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