Marketing Strategy

hace 2 semanas


Guadalajara, Jalisco, México CONECTE TALENTO A tiempo completo

Objetivo del puesto

Diseñar, ejecutar y dar seguimiento a la estrategia de marketing digital y de contenidos, enfocada en el crecimiento de marca, atracción de audiencias y generación de tráfico calificado hacia los canales digitales, impulsando la conversión a través de e-commerce.

Responsabilidades clave

  • Establecimiento de KPIs de marketing y seguimiento continuo de resultados.
  • Identificación, evaluación y contacto con influencers alineados a la marca.
  • Desarrollo e implementación de estrategias de contenido para redes sociales.
  • Análisis de tendencias de contenido para la generación de ideas y propuestas.
  • Presentación de insights, resultados y propuestas estratégicas a directivos y equipo de Marketing.
  • Generación de atracción y tráfico a redes sociales para impulsar la venta a través de e-commerce.
  • Coordinación con el equipo interno para asegurar la correcta ejecución de campañas digitales.

Requisitos

Experiencia

  • Mínimo 3 años de experiencia comprobable en marketing estratégico y/o marketing digital.

Conocimientos técnicos (no negociables)

  • Manejo de TikTok.
  • Gestión de campañas en Meta (Facebook e Instagram).
  • Conocimiento de YouTube y Google (Ads, Analytics).

Conocimientos deseables

  • LinkedIn (estrategia y pauta).
  • SEO.
  • Experiencia en la industria de suplementos (deseable, no indispensable).

Herramientas

  • Google Apps (Sheets, Docs, Slides).
  • Herramientas para presentación y análisis de datos (ej. dashboards, reportes ejecutivos).

Idiomas

  • Inglés intermedio.

Competencias clave

  • Pensamiento estratégico y analítico.
  • Orientación a resultados y medición de desempeño.
  • Capacidad de análisis de tendencias digitales.
  • Comunicación efectiva con equipos multidisciplinarios.
  • Organización y seguimiento de proyectos.
  • Proactividad e iniciativa.

Que ofrecemos

  • Sueldo negociable a experiencia
  • Prestaciones de ley
  • Día de cumpleaños libre
  • Horario: lunes a viernes 8 am - 5 pm

Tipo de puesto: Tiempo completo

Sueldo: $31, $35,000.00 al mes

Pregunta(s) de postulación:

  • Tiempo de experiencia en crecimiento de trafico para ecommerce
  • Sectores con los que has trabajado , favor de mencionarlo
  • dominas Google ADS

Lugar de trabajo: Empleo presencial


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