Marketing Strategy
hace 2 semanas
Objetivo del puesto
Diseñar, ejecutar y dar seguimiento a la estrategia de marketing digital y de contenidos, enfocada en el crecimiento de marca, atracción de audiencias y generación de tráfico calificado hacia los canales digitales, impulsando la conversión a través de e-commerce.
Responsabilidades clave
- Establecimiento de KPIs de marketing y seguimiento continuo de resultados.
- Identificación, evaluación y contacto con influencers alineados a la marca.
- Desarrollo e implementación de estrategias de contenido para redes sociales.
- Análisis de tendencias de contenido para la generación de ideas y propuestas.
- Presentación de insights, resultados y propuestas estratégicas a directivos y equipo de Marketing.
- Generación de atracción y tráfico a redes sociales para impulsar la venta a través de e-commerce.
- Coordinación con el equipo interno para asegurar la correcta ejecución de campañas digitales.
Requisitos
Experiencia
- Mínimo 3 años de experiencia comprobable en marketing estratégico y/o marketing digital.
Conocimientos técnicos (no negociables)
- Manejo de TikTok.
- Gestión de campañas en Meta (Facebook e Instagram).
- Conocimiento de YouTube y Google (Ads, Analytics).
Conocimientos deseables
- LinkedIn (estrategia y pauta).
- SEO.
- Experiencia en la industria de suplementos (deseable, no indispensable).
Herramientas
- Google Apps (Sheets, Docs, Slides).
- Herramientas para presentación y análisis de datos (ej. dashboards, reportes ejecutivos).
Idiomas
- Inglés intermedio.
Competencias clave
- Pensamiento estratégico y analítico.
- Orientación a resultados y medición de desempeño.
- Capacidad de análisis de tendencias digitales.
- Comunicación efectiva con equipos multidisciplinarios.
- Organización y seguimiento de proyectos.
- Proactividad e iniciativa.
Que ofrecemos
- Sueldo negociable a experiencia
- Prestaciones de ley
- Día de cumpleaños libre
- Horario: lunes a viernes 8 am - 5 pm
Tipo de puesto: Tiempo completo
Sueldo: $31, $35,000.00 al mes
Pregunta(s) de postulación:
- Tiempo de experiencia en crecimiento de trafico para ecommerce
- Sectores con los que has trabajado , favor de mencionarlo
- dominas Google ADS
Lugar de trabajo: Empleo presencial
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