Trade Marketing Director

As Trade Marketing Director, you will lead the regional strategy to strengthen Comex's presence and performance across all channels, ensuring a profitable execution. You will focus on maximizing sell-out, boosting customer loyalty, and turning the brand strategy into impactful commercial experiences that highlight color, innovation, and service. This position is based in Mexico City and report to the CMO AC Latam.

Key Responsibilities

• Regional Strategy: Lead end-to-end Trade Marketing strategy, align channel activation plans, manage promotions and pricing with commercial leaders, and ensure national and regional campaigns
• In-Store Excellence: Oversee planograms, POP, displays, and visual merchandising guidelines to lead visibility, conversion, and brand execution across all store formats
• Omnichannel & Digital: Integrate physical and digital experiences through retail media, CRM, e-commerce, and digital field tools; develop digital trade strategies for marketplaces and B2B platforms
• Insights and Performance: Measure Return on Investment of trade projects and analyze sell-out, traffic, and loyalty data; collaborate with Data & Analytics to optimize segmentation, assortment, and communication
• Team & Partner Leadership: Manage diverse teams and external partners, promoting a collaborative culture while overseeing contracts with agencies and suppliers
• Innovation & Growth: Guide disruptive brand experiences and partnerships, lead the Store-Led Growth strategy, and oversee an important business that serves as a core driver of regional growth

Qualifications

• Bachelor's degree in Administration or Engineering
• Master's or postgraduate studies (preferred)
• 10+ years of experience in managerial positions related to Trade Marketing, Regional Marketing, and Sales, with a record leading end-to-end strategies and channel execution
• Availability to travel and relocate
• Advanced English proficiency
• Skills: Strategic, channel and execution excellence, leadership and influence

About us:

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

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We partner with customers to create mutual value.

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We make it happen.

We run it like we own it.

We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email

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PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.

Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.