Performance Marketing Specialist

hace 2 semanas

Cancún QRoo, México Ecostar Remodeling & Construction A tiempo completo

Please keep in mind that this is an ON SITE position in CANCÚN.

Overview

A Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels (Google Ads, Meta, TikTok, programmatic, etc.) with a strong focus on measurable results such as leads, sales, or ROI.

Key Responsibilities

  • Develop, implement, and manage paid acquisition campaigns (Search, Display, Social, Video, and Remarketing).
  • Analyze campaign performance using KPIs (CPC, CPA, CTR, ROAS, etc.) and optimize budgets accordingly.
  • Conduct A/B tests to improve creatives, audiences, and landing pages.
  • Collaborate with design and content teams to ensure cohesive messaging and branding.
  • Manage tracking pixels, conversion events, and analytics tags (GA4, Tag Manager, etc.).
  • Prepare detailed performance reports and actionable insights for stakeholders.
  • Stay updated on digital trends, new ad formats, and algorithm updates.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 2+ years of experience in digital performance marketing or paid media.
  • Strong analytical skills and proficiency in platforms like Google Ads, Meta Ads Manager, and GA4.
  • Experience with A/B testing and campaign automation tools.
  • Intermediate to advanced Excel/Sheets and data visualization knowledge.
  • Detail-oriented, data-driven, and creative problem-solver.

Job Type: Full-time

Pay: From $41,000.00 per month

Application Question(s):

  • This position is on-site in Cancún, do you live or can conmute to the location?

Language:

  • English (Required)

Work Location: In person

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