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hace 3 semanas
The Associate, Investment, Digital is responsible for facilitating the placement of approved media plans across a number of digital tactics, as well as confirming, monitoring and optimizing digital placements to ensure the clients' advertising program is executed flawlessly. The successful Associate provides a high level of service to assigned accounts and digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.
Key Responsibilities:
• Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
• Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experience
• Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives
• Assist in development of media strategy and recommendation and helping with elements of client presentations
• Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications
• Support the pacing, optimization and management campaigns, as applicable
• Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise
• Facilitate the analysis and interpretation of data trends and develop improvement solutions
• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
• Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
Job Requirements:
Education:
• Bachelor's degree (communications, marketing, advertising, or business)
• Ability to speak, read and write the English language
Experience:
• years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus
• Experience with Microsoft Office suite; foundational / practical experience with Excel a plus
• Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required
• Working knowledge of the importance and role of programmatic, paid social and paid search within a media plan
• Ability to convert and implement strategic plan directions into flawless tactical executions
We Offer:
- Competitive salary.
- Benefits above those required by law.
- Professional development opportunities.
- Collaborative and innovative work environment.
