Marketing Analyst

hace 2 semanas

Ciudad de México, Ciudad de México Pfizer A tiempo completo

Position Summary

Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution. This process will run for 4 different positions in Specialty Care, Oncology & Vaccines.

Main Responsibilities

  • Execute portfolio action plans in alignment with strategic objectives.

  • Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.

  • Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.

  • Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.

  • Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.

  • Align commercial activities with the digital marketing plan (TMP plan).

  • Conduct price and trend analysis to support competitive positioning.

  • Oversee sampling processes and ensure accurate follow-up (if applies)

  • Generate insights from market and sales analysis

Core Competencies

  • Commitment and accountability.

  • Teamwork and cross-functional collaboration.

  • Proactive and effective communication.

  • Analytical and critical thinking.

  • Creativity and problem-solving mindset.

  • Learning agility and adaptability in a dynamic environment.

  • Compliance culture

Technical Competencies (desired)

  • Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.

  • Data Analysis & Visualization: Advanced Excel, Power BI, Tableau.

  • CRM & Automation: Salesforce, Veeva CRM.

  • Content Management: Adobe Creative Suite; basic HTML knowledge desirable.

  • Project Management Tools: Trello, Asana, or similar platforms.

Key Performance Indicators (KPIs)

  • Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.

  • Digital Reach: Website traffic growth, social media impressions.

  • ROI: Return on Investment for marketing campaigns.

  • Lead Generation: Number of qualified leads generated through digital channels.

  • Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards.

  • Data Accuracy: Precision in reporting and forecasting.

Organizational Relationships

Collaborates with:
Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.

Education and Experience

  • Bachelor's degree in marketing, Business Administration, or related field.

  • Minimum 1 year of experience in marketing or related roles. (relevant internship experience will also be considered.)

  • Basic English proficiency (reading, writing, and speaking); advanced level preferred.

Last Date to Apply for Job: Jan 6th, 2026

Work Location Assignment: Mexico City. Must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business

EEO (Equal Employment Opportunity) & Employment Eligibility 

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

Marketing and Market Research

  • Marketing Analyst

    hace 7 días

    Ciudad de México, Ciudad de México Darwin AI A tiempo completo

    Darwin A.I. is building the future of artificial intelligence, helping businesses make smarter, faster, and more impactful decisions. We're looking for a Marketing Analyst to join our team and turn data into insights that drive growth.In this role, you'll analyze marketing performance, uncover trends, and provide recommendations that shape our strategies....

  • Senior Marketing Analyst

    hace 21 horas

    Ciudad de México, Ciudad de México Qualcomm A tiempo completo

    CompanyQualcomm Intl Inc., Mexico Branch OfficeJob AreaSales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing AnalysisGeneral SummaryThe Senior Marketing Analyst will play a crucial role in empowering data-driven decision-making across our marketing organization. Reporting to the Sr. Manager of Marketing...

  • Marketing Analyst

    hace 1 semana

    Ciudad de México, Ciudad de México Pfizer A tiempo completo

    Position SummaryResponsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution. This process will run for4 different positions in Specialty Care,...

  • Marketing Analyst

    hace 7 días

    Ciudad de México, Ciudad de México Pfizer A tiempo completo

    Position SummaryResponsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution. This process will run for4 different positions in Specialty Care,...

  • Marketing & Sales Analyst

    hace 2 semanas

    Ciudad de México, Ciudad de México H&CO A tiempo completo

    El cargo de Marketing & Sales Analyst tiene como principal objetivo la búsqueda de clientes prospectos mediante la evaluación y análisis de datos de los diferentes sectores económicos y empresas. Recolectando información relevante con el fin de lograr el primer contacto con el cliente para la posterior venta de productos y/o...

  • Marketing Analyst

    hace 7 días

    Ciudad de México, Ciudad de México Pfizer A tiempo completo

    Position SummaryResponsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution. This process will run for 4 different positions in Specialty Care,...

  • Marketing Analytics Senior Analyst

    hace 1 semana

    Ciudad de México, Ciudad de México PayJoy A tiempo completo

    About PayJoy PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.  Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system.  Through PayJoy's point-of-sale financing and credit cards, customers gain access to...

  • FBS Marketing Analyst II

    hace 7 días

    Ciudad de México, Ciudad de México Capgemini A tiempo completo

    Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and...

  • Finance Analyst, MX Marketing and Prime Finance

    hace 21 horas

    Ciudad de México, Ciudad de México Amazon A tiempo completo

    Amazon Mexico seeks a Senior Financial Analyst to be a key member in our Marketing and Prime Finance team. As a Senior Financial Analyst, you will partner with stakeholders to develop insights and create tools helping assess investment decisions. Also, you will work closely with finance leaders to develop financial models and analytical insights to assist...

  • Sr Analyst, Marketing Analytics

    hace 1 semana

    Ciudad de México, Ciudad de México Salesforce A tiempo completo

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryDataJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword —...