Senior, NSW Retail Brand/Experience LATAM

hace 6 días

Ciudad de México, Ciudad de México Nike A tiempo completo

WHO YOU'LL WORK WITH

This role is within the Nike Direct Retail Brand Marketing LatAm team and reports directly into the Senior Manager Nike Direct Retail Brand/Experience, and partners closely with cross-functional teams including visual merchandising & styling, business, NSW/ Kids brand marketing and digital team. You will be part of a team that also collaborates daily with the NSP, NSO & NVS (Nike Value Stores) account teams.

WHO WE ARE LOOKING FOR

We are looking for a specialist- NSW/ Kids Retail Brand/Experience LatAm, a creative, consumer-obsessed retail brand marketing expert who will lead NSW and kids story in Nike direct channel.

You bring a sharp understanding of in-store shopping behaviors and a passion for crafting compelling product-stories that drive demand and elevate the consumer experience. You know how to navigate a cross-functional matrix with confidence and clarity. You're energized by the challenge of building holistic retail strategy.

Minimum 3-5+ years of work experience in marketing, with a proven track record in brand and campaign execution.

  • Bachelor's degree in marketing, business, or related field preferred.

  • Mandatory experience in retail marketing based on office.

  • Extensive knowledge of applying global direction to local retail environment.

  • Proven ability to manage design process and vendors, and develop collaborative relationship across teams.

  • Strong communication and interpersonal skills in both English and Spanish.

WHAT YOU'LL WORK ON

You will be responsible for implementing the marketing strategies to improve brand visibility and engage consumers at Nike stores, focusing on NSW and Kids category. You will play an important role for creating a new level of Nike product presentation and communication.

Plan and execute comprehensive marketing for Nike stores including design, communication and consumer experience.

Launch brand campaigns and create consumer journey optimized for retail channels.

Oversee all aspects of in-store service & events, monitor and report on campaign performance.

Manage relationships with external vendors, and identify optimal local agency or vendors both in terms of output and cost.

Lead and/or support team's operational task including execution maintenance.

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