Paid Media Coordinator

We are looking for an enthusiastic Paid Media Specialist to help our global team create and manage digital advertising campaigns that connect with engineers, researchers and scientists. We are expanding our US -based team to include three team members in Mexico City to plan, execute and report on global paid media plans. You'll play a key role in introducing Emerson's NI brand of products to Test and Measurement engineers as well as be one of the first members of our global marketing function to be based in Mexico City. The paid media plans are the top driver of generating new contacts, elevating brand visibility and helping customers and prospects engage with key content through strategic media planning and performance optimization.

In this Role, Your Responsibilities Will Be:

You will support planning and execution of global paid media campaigns across platforms like Google Ads, LinkedIn, and Content Syndication. Your work will directly support product launches, distribution of technical content, and overall engagement with our customers that drive brand affinity for our hardware and software. This includes:

• Managing campaigns across Google Ads, LinkedIn, content syndication partners, and programmatic/engineering media (global and Americas coverage).
• Optimizing campaigns through A/B testing, bid adjustments, and creative iteration.
• Analyzing campaign performance and delivering actionable insights and reports.
• Supporting operational aspects of media planning and buying including updating flowcharts, managing billing processes, reconciling reports and basic analytics.
• Serving as a cultural and strategic leader in our Mexico City office by establishing a local presence for the Test & Measurement business unit and NI-branded products.
• Fostering collaboration with the global marketing team and across Emerson business units to build a strong, connected culture.

Who You Are:

• You focus on priorities and set stretch goals. You like to convert ideas into actions and produce results with new initiatives.
• You recognize the value of strategy as emergent and ever-changing – you are a proficient trend watcher and are attentive to customer needs historically, now and what is coming.
• You think about multiple ways to get to ideal outcomes and take positive action after setbacks.
• You are curious, analytical, and always looking for ways to improve the things you work on
• You are detail oriented and see the value in both the specifics and how things all work together
• You are a cultural leader and thrive with the opportunity to influence and build a new function in the local office and you enjoy working across functional global teams and time zones.

For This Role, You Will Need:

• Enthusiasm to learn and interest in paid media or digital advertising, preferably in B2B or technical industries.
• Demonstration of working on complex projects and managing multiple things at the same time.
• Bachelor's degree in Marketing, Engineering, or a related field.
• Business-level proficiency in English (spoken and written).
• Willing to work on a 4-1 hybrid model (4 days in the office and 1 at home) in our Mexico City office.

Preferred Qualifications that Set You Apart:

• Experience in Google Ads, LinkedIn Campaign Manager, and analytics tools (e.g., Adobe Analytics, DV360, Salesforce).
• Experience marketing to engineers, R&D teams, or technical procurement roles.
• Google Ads and LinkedIn certifications.

Our Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, vacation and holiday leave.