Associate Manager, Content Marketing Services

Role Purpose

Coordinate and/or assist in the development and implementation of global and regional broad-base marketing and loyalty program initiatives both brand specific and multi-branded. Ensure effective implementation of initiatives and serve as primary contact with internal services, external agencies and hotels for related projects. Optimize all available channels and communication vehicles and make tactical recommendations to meet objectives. Coordinate production of promotional and program materials.

Key Accountabilities

• Assist in the development and implementation of global broad-base and Americas region-specific programs, ensuring effective/efficient use of all available channels, including but not limited to direct mail, e-mail, websites, member communications voice messaging, hotel, and CRO.
• Work with vendors and agencies to develop specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive and production details; present materials/recommendations to the Manager for approval; implement approved initiatives.
• Ensure each campaign/initiative has proper controls in place for accurate measurement and analysis; present results and recommendations for next iteration to manager for approval.
• Manage day-to-day relationship with advertising agency(s) and fulfillment vendor(s) in evaluating quality of production of all initiative materials, which includes providing direction and artwork to vendor as appropriate and manage project materials through any SCR and PDP processes
• Assist in the management and execution of initiatives, including procedural and training documentation for Loyalty marketing systems/operations.
• Monitor departmental budget lines to include estimates, invoice coding and tracking and end of month reconciliation of such projects.
• Support manager with other marketing projects as necessary.

Key Skills & Experiences

Education –

Bachelor's Degree in a relevant field of work or an equivalent combination of education and work related experience.

Experience –

2 to 5 years progressive work related experience in corporate marketing environment with demonstrated technical proficiency related to the position including experience with internal and external communications and creative development.

Technical Skills and Knowledge –

• Demonstrated experience in promotional, channel or frequency marketing preferred.
• Demonstrated knowledge of marketing concepts and basic accounting principles. 
• Strong problem solving and analytical skills.
• Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, management and staff.
• Good organizational and time management skills.
• Effective communications and interpersonal skills.
• General knowledge of hotel systems and operations beneficial.
• Demonstrated presentation and facilitation skills.
• Proficiency in Excel, Word and PowerPoint required.
• Bilingual skills a plus.

At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.

Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.  We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

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