Sr. Marketing Manager, Payments, MX Payments

The Senior Marketing Manager will play a pivotal role in shaping the brand, customer understanding, and media strategy of Amazon Payments Mexico. This leader will oversee Consumer Insights, Brand Equity, and Media Planning, ensuring that all campaigns and launches reflect a deep understanding of Mexican customers and strengthen Amazon's credibility as a trusted financial brand.

You will act as the main point of contact for Central Consumer Insights (Florida), lead the relationship with our creative and media agencies, and manage the full marketing fixed budget (working and non-working). You will ensure that every peso invested delivers measurable business impact and reinforces our mission to make digital payments more accessible, inclusive, and inspiring.

This position is ideal for a strategic marketing leader with strong storytelling instincts, business acumen, and experience managing complex campaigns. The right candidate will be both a strategic thinker and a cross-functional influencer—someone who can translate insights into creative action and inspire internal and external teams.

Key job responsibilities
Lead the Consumer Insights and Research agenda, serving as the main POC with Amazon's Central Consumer Insights team (Florida) to translate data into actionable marketing and product strategies.

Own brand equity and positioning for Amazon Payments Mexico, including agency management, creative strategy, and production of campaigns (TV, digital, and social).

Develop and execute media strategies across awareness, consideration, and trial phases; ensure optimization, ROI tracking, and campaign effectiveness.

Manage the marketing budget (working and non-working), ensuring efficient allocation and accurate financial planning across all channels.

Partner with Product, Finance, and Central Marketing teams to align messaging and ensure consistent representation of the Payments brand across all touchpoints.

Mentor and guide Product Marketing Managers, elevating team capability and building future marketing leaders.

Represent Payments Marketing in leadership forums, providing business updates, creative reviews, and campaign performance narratives.

Contribute to long-term brand architecture and strategic positioning of Amazon Payments in Mexico and Latin America.

About the team
Inclusive team culture

At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon's culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work Life Balance

We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.

Basic Qualifications:
- 8+ years of professional non-internship marketing experience
- Bachelor's degree in marketing, advertising, business or equivalent
- +6 YOE using data and metrics to drive improvements
- +6 YOE in advertising
- +6 YOE with customer segmentation, profiling, and targeting
- +6 YOE in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
- +6 YOE managing spend amount of at least $75 million
- +6 YOE working for or with Creative Agencies
- +6 YOE in market research, analytically-driven marketing consulting, or analytical marketing

Preferred Qualifications:
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
- Experience owning a global brand and driving aggressive brand awareness and growth goals
- Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
- Knowledge of marketing fundamentals and ability to implement them to create dynamic advertising solutions
- Experience leading cross-functional teams to drive marketing initiatives world-wide

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

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