Senior Trade Marketing Lead

Role Purpose

The Senior Trade Marketing Manager will lead the development and execution of trade marketing strategies that drive growth and ensure successful go-to-market (G2M) initiatives across Pfizer's portfolio. This role requires strong leadership, strategic thinking, and the ability to influence multifunctional teams to deliver impactful commercial outcomes.

Key Responsibilities

• Strategic Planning & Execution

• Accountable for the annual planning and strategy of Trade marketing Plans

• Design and implement winning G2M strategies for new and existing products across multiple channels.
• Conduct periodically Business Review with Customers, to share the results of every initiative
• Develop and optimize patient support programs (PSPs) in collaboration with Marketing, Sales, and Medical teams.
• Ensure alignment of trade marketing plans with overall business objectives and compliance standards.
• Ensures timely updates of market analysis in collaboration with Business Intelligence, while monitoring marketplace dynamics and potential changes
• Seeks and develops customer and market inputs through KAMs or direct customer contact to identify opportunities (main brands, channels & chains) based on available data to make business wise decisions
• Monitor and analyze market trends, sales performance, and competitive dynamics to inform decision-making.

• Budget & Performance Management

• Controlling the local investment budget (G2N) as agreed for portfolios, brands, customers and initiatives, assuring targets accomplishment with the best ROI.

• Conduct financial objective forecast, which are based on clearly defined assumptions, for all initiatives ensuring positive ROI

• Product Launch Excellence

• Lead the planning and execution of new product launches in the private market (Hospitals, Distributors, Retail).

• Collaboration as a key player for inputs in launching of products, such as volumes estimation, SO ratio, POS strategy, price strategy, etc.

• Cross-Functional Leadership

• Influence and collaboration with multifunctional teams (Finance, Supply Chain, Medical, Compliance) to ensure flawless execution.

• Act as a thought partner to senior leadership, providing insights and recommendations for commercial priorities.
• Work alongside to the KAMs and Medical Field Force, visiting POS, customers and Physicians to generate patients and customer understanding, in order to improve strategies execution

• Team Development

• Lead and mentor a diverse team, fostering a culture of accountability, innovation, and continuous improvement.

Qualifications & Experience

• Education: Bachelor's degree required, Masters preferred in a quantitative or business discipline.

• Experience:

• At least 8-9 years of experience in Trade MKT, Key Account, MKT or Loyalty Programs

• Proven track record of developing and executing successful G2M strategies and product launches.
• Pharma or FMCG experience
• Expertise in patient support programs and Specialty Care is a plus.
• People management and development

• Language

• Fluency in English required.

• Skills:

• Strong leadership and team management capabilities.

• Excellent analytical and strategic thinking skills.
• Ability to influence and collaborate across multifunctional teams.
• Solid understanding of budget management and financial analysis.
• High proficiency in data-driven decision-making and market analysis.
• Strong Project Manager
• Strong Influencer
• Exceptional Communicator
• Highly Collaborative
• Proactive Self-Starter
• Ability to think critically and creatively
• Ability to develop and execute effective presentations to different audiences
• Positive "Can do attitude" with self-motivation, resilience, energy and drive

Other Job Details:

Last Date to Apply for Job: Dec 4th, 2025.

Work Location Assignment: Mexico City, must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business

EEO (Equal Employment Opportunity) & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

Sales Operations & Admin