Marketing Manager, Mexico

Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The International Consumer Marketing team drives scale and engagement to Roku by inspiring and delighting our customers throughout their journey.  We aim to provide customers with the best streaming experience possible by helping them discover new products and features, engage with entertainment across the Roku platform, and delight in the entire experience. When we succeed, we drive value for our business.

About the role

We are looking for a talented Marketing Manager in Mexico with deep customer and Mexican market knowledge to optimize marketing strategies and execution across the entire customer journey, from new customer acquisition to engagement to brand affinity. This role will work across several business units, including Devices (Roku Players and Roku TV) and Platform (Content and Viewer Product). In this role, you will report to the Director of International Consumer Marketing, based in the United States.   

This opportunity requires experience in team management, project management, and marketing campaign execution, as well as strong communication skills and detail-oriented, creative problem-solving.    

This people manager will thrive and succeed in a fast-paced, technical environment within a complex and highly competitive industry. The ideal candidate has exemplary communication skills and will build knowledge and relationships within the organization, including the corporate headquarters based in the United States. The candidate should be comfortable in managing a team with a focus on developing programs and campaigns for both consumers and Roku users. This role also requires a creative, data-driven, motivated, agile candidate with strong time management, project management, and problem-solving skills.

What you'll be doing    

• Lead a country-focused marketing team managing planning and campaign execution across the entire customer journey, from customer acquisition to engagement
• Develop an understanding of the drivers of local purchase behavior (acquisition), customer activation (engagement), and habitual usage (retention)   
• Oversee new device and OS product launches and manage the cross-functional implementation  
• Develop and implement campaigns and promotions, including Own and Operated channels, ATL, BTL, and digital  
• Manage Lifecycle Marketing programs and automations
• Manage all Channel Marketing activities; collaborate with Distributors/Retail/E-tail customers as well as with the global retail and ecommerce marketing team to create in-store materials (shippers, videos, demos) and online presence that supports a cohesive brand/product message  
• Monitor customer touchpoints to ensure marketing and promotional messages are consistent (brand logos, product imagery, claims, and messaging)   
• Liaise with cross-functional teams, including legal, creative, media, analytics, consumer insights, product, public relations, partner marketing, and sales teams

We're excited if you have

• Bachelor's degree from a 4-year University or College 
• 10+ years of marketing experience as well as people management experience  
• Proficiency in English and Spanish at an advanced level 
• Strong strategic and executional marketing campaign experience (branding, growth/acquisition, and engagement/lifecycle marketing), including planning, asset creation, media buying, measuremen,t and reporting 
• Experience in trade marketing in the Mexican consumer electronics retailer/e-tailer landscape
• Able to travel within Mexico and occasionally travel to international destinations (US/Latam)
• Ability to manage and mentor a high-performance team  
• Proven planning, prioritization, and organizational skills in a fast-paced environment  
• Experienced in deriving meaning from data through testing and optimization, and taking appropriate action based on key learnings  
• Ability to speak, write, and present to internal and external stakeholders, as well as the ability to influence others   
• Ability to maintain a curious, creative mindset and be knowledgeable about visual design 
• AI understanding and adoption  

#LI-DH2 Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit

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