Paid Search Specialist

Department:
Media - Media Planning and Activation

Location:
Remote - Mexico

Description
Gravity Global is the world's most awarded marketing consultancy, specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe, and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that's shaping the future of marketing.

At Gravity Global, we believe our people are our greatest strength. We're a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We're growing fast – across continents and disciplines – and we're looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.

We're searching for a detail-oriented
Paid Search Specialist
to join our growing digital media team. This role will play a key part in planning, executing, and optimizing paid search campaigns across major platforms to drive performance and ROI. You'll collaborate with analytics, strategy, and creative teams to translate insights into impactful campaign actions.

The ideal candidate is analytical, proactive, and experienced in managing search campaigns for global audiences. This is a great opportunity for someone passionate about data-driven marketing and continuous optimization.

Key Responsibilities

• Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Advertising, Bing, and other relevant platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to identify growth and optimization opportunities.
• Manage budgets, pacing, and bid strategies to align with client goals and maximize ROI.
• Collaborate closely with creative, analytics, and strategy teams on ad copy testing, landing page experiments, tagging, conversion tracking, and performance reporting.
• Analyze campaign data to identify trends, troubleshoot performance issues, and implement actionable optimizations.
• Produce detailed performance reports with clear insights and strategic recommendations.
• Stay current with platform updates, algorithm changes, and emerging paid search best practices to maintain campaign competitiveness.
• Demonstrate excellent analytical, organizational, and communication skills with strong attention to detail.
• Thrive in a fast-paced, remote, and cross-functional environment, managing multiple projects simultaneously.
• Fluency in English (verbal and written) is required.

Skills, Knowledge and Expertise

• 2+ years of experience managing paid search campaigns, preferably in an agency environment.
• Strong proficiency in Google Ads, Google Analytics, and Excel (pivot tables, v-lookups).
• Experience managing large-scale budgets and B2B campaigns is a plus.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently within a distributed, remote team.
• Fluent in English (verbal and written).

What we can offer:
What We Offer
While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.

Key aspects of being part of the Gravity Global community:
· Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.

· Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.

· Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.

· Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.

· Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.

· Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude 'kudos' recognition programme.

· Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.

· Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.

Important Disclosure:
At Gravity Global, we believe in recognising every team member's contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We'll walk you through all the details during the offer stage.

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying We would encourage you to apply for the role as you may be just the right person for this role or other roles.