Web Analytics Specialist
hace 1 día
Responsabilidades:
- Diseñar la estructura técnica de la Capa de Datos (Data Layer) para asegurar que todas las variables de negocio (productos, transacciones, IDs de usuario) se capturen de forma uniforme en sitios web y apps móviles.
- Configurar herramientas de monitoreo y "scanners" (como ObservePoint o validaciones vía API) para detectar en tiempo real etiquetas caídas, errores de sintaxis o fugas de datos que puedan comprometer la medición del E-commerce.
- Auditar que el disparo de píxeles de marketing (Meta, Google, TikTok) respete estrictamente las preferencias de privacidad del usuario y el Consent Mode, asegurando el cumplimiento legal y la calidad de la data recolectada.
- Google Analytics (GA4): Comprensión profunda de eventos, parámetros y conversiones. Validación de etiquetado en tiempo real. Conocimiento de modelos de atribución y fuentes/medios.
- Google Tag Manager (GTM): Revisión y auditoría de etiquetas, activadores y variables. Debugging con Preview Mode. Buenas prácticas de organización, nomenclaturas y contenedores limpios.
- UTM y parametrización: Validar la instalación del Pixel. Auditoría de Eventos Estándar. Auditoría de Eventos Personalizados.
- HTML, CSS y JavaScript Identificar scripts en el HTML. Identificar elementos clave del sitio. Verificar condiciones de disparo.
- Masificación: Experiencia en soluciones masificadas de analítica (deseable).
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