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Digital Coordinator
hace 37 minutos
En Wivboost, seguimos creciendo y buscamos un profesional dinámico y estratégico para unirse a nuestro equipo de marketing digital como Coordinador(a) de Medios Digitales, para la coordinación y ejecución campañas de medios digitales (video, social media, display, SEM y Amazon Ads/Meli Ads), desde la estrategia hasta la optimización del performance, asegurando una implementación alineada con los requerimientos del cliente, temporalidad y presupuesto. Generar analítica e insights para tomar decisiones continuas que impacten el embudo Full‑Funnel de marca y ventas.
100% PRESENCIAL CDMx
REQUISITOS:
Formación académica: Licenciatura en Marketing, Comunicación Digital o campos afines.
Experiencia: Mínimo 4 años en gestión de campañas Social Media, SEM y Amazon Ads.
Certificaciones: Google Ads, Google Analytics, Meta Blueprint (deseable) y Amazon Ads.
RESPONSABILIDADES:
Planificar y coordinar campañas de medios digitales (video, social ads, display, SEM y Amazon Ads) desde el brief hasta la ejecución, definiendo targeting, canales, segmentos y presupuesto mensual/diario. Incluye Sponsored Products, Brands y Display, conforme al catálogo y objetivos.
Gestionar y validar activaciones en plataformas (asegurando configuración adecuada de segmentación, temporalidad, creatividades y A/B testing.
Analizar performance y optimizar campañas en cada etapa: social, video, display, SEM y Amazon Ads (ACOS, ROAS, CTR, conversiones). Generar insights periódicos para ajustes en pujas, creatividades o targeting en los diferentes reportes a cliente.
Supervisar consumo presupuestal total (digital + Amazon) mediante un tracking ágil, forecasting y redistribución de inversión según rendimiento.
Monitorear actividad digital de la competencia, incluyendo promociones o campañas en Amazon y presencia en redes, y proponer acciones tácticas proactivas ante movimientos de mercado.
Impulsar estrategia Full‑Funnel j garantizando flujo coordinado desde awareness hasta remarketing/conversión.
HABILIDADES:
-Dominio de Meta Business Manager, Google Ads, TikTok Ads Manager y Amazon Ads.
-Herramientas de análisis (SEMrush, Google Analytics).
-Manejo de Excel/Google Sheets para análisis de datos.
-Pensamiento analítico para interpretar datos y tomar decisiones rápidas.
-Comunicación efectiva para trabajar en equipo y presentar resultados.
-Habilidad para coordinar múltiples proyectos bajo presión, respetando tiempos y entregables.
