Digital Marketing

Digital Marketing & Business Growth ConsultantThis role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

Seeking a Digital Marketing & Business Growth Consultant. This role is responsible for driving business growth and retention by developing and executing innovative digital marketing and communications strategies focused on curated install base marketing. The position leads efforts to expand and retain top global strategic accounts, HPE GreenLake accounts, and strategic OS accounts managed within the CSLV and CS Methodology. The role blends mastery in digital marketing with business development expertise to deliver engaging, relevant, and integrated online experiences that promote adoption and usage of HPE value-add proprietary solutions, strengthen customer relationships, and reduce account churn. The consultant leads cross-functional teams and partners with marketing and sales to build high-quality demand funnels, champion account-focused communications, and ensure alignment with business growth objectives.

Responsibilities

• Set and lead adoption of key digital marketing and business growth communications strategies, policies, and standards for curated install base marketing.
• Develop, drive, and evaluate online customer experience strategy and communications roadmap across global strategic accounts, with expansion to HPE GreenLake and OS accounts.
• Deliver digital marketing programs that result in measurable improvements in account expansion, retention, adoption, and usage of HPE solutions.
• Craft and execute communications strategies to reduce account churn and reinforce HPE's value proposition to strategic accounts.
• Lead the development of editorial strategies and content for online properties, landing pages, and targeted campaigns that drive business growth.
• Leverage market research and analytics to prioritize opportunities and focus resources on winnable growth and retention initiatives.
• Consultatively position HPE early in account communications and influence client strategy towards HPE's strengths.
• Champion business justification for HPE solutions, ensuring successful engagement and account retention.
• Guide and educate cross-functional teams on digital marketing, communications, and business development best practices to facilitate successful program execution.
• Lead and manage virtual teams across geographies, reporting regularly on program outcomes and growth metrics.
• Manage agencies, contractors, and budgets as required to deliver strategic communications and marketing programs.
• Mentor and coach team members, fostering innovation in digital marketing and business development.

Education and Experience Required

• BA or BS degree in Communications, Marketing, Business, or Computer Science. Advanced University degree preferred.
• 10+ years of experience in digital marketing, interactive marketing, customer experience/user interface, or services industry, with at least 3+ years developing new business opportunities with clients, preferably at the CxO level.
• Expertise and knowledge in online marketing, communications, and business growth strategies, including trends and technologies.

Knowledge and Skills

• Superior writing and editing skills for digital channels; recognized for high-quality, impactful communications.
• Advanced skills in market research, analytics (measurement, ROI, forecasting), and program management.
• Proven experience linking digital marketing and communications activities to business results.
• Expert knowledge of interactive media, web technologies, CRM, direct marketing, and online experience management.
• Experience with marketing tools and methodologies – Marketo, HubSpot, Salesforce Marketing Cloud, Oracle Eloqua and Certinia CS Cloud.
• Strong leadership, strategic planning, and cross-functional team management capabilities.
• Consultative selling, business case development, and solution positioning skills.
• Ability to interact with all levels of the company, including senior management and global account teams.
• Financial acumen to manage budgets and achieve growth targets.
• High levels of tact, diplomacy, and stakeholder engagement.

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Development, Business Growth, Business Planning, Coaching, Commercial Acumen, Creativity, Critical Thinking, Cross-Functional Teamwork, Customer Experience Strategy, Customer Relationship Management (CRM), Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive) {+ 8 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

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Job:

Services

Job Level:

Master

States with Pay Range Requirement

The expected salary/wage range for a U.S.-based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target-level sales compensation pay. If this is a non-sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at

USD Annual Salary: $135, $310,

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

In accordance with applicable Mexican laws and our commitment to non-discrimination, HPE strictly prohibits requiring medical certificates related to pregnancy status or HIV as conditions for employment, continued service, or promotion.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

No Fees Notice & Recruitment Fraud Disclaimer

 

It has come to HPE's attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.

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