Paid Social Specialist

hace 4 horas

Ciudad de México, Ciudad de México TLNT Group A tiempo completo

Paid Social Specialist

 

At TLNT, we believe that recruitment is more than just filling roles — it's about connecting humans with humans. We're a people-first organization partnering with top U.S. companies to help them grow by attracting exceptional talent, and we know that the right content can open the right doors.

About our partner: Join a digital-first marketing agency partnering with ambitious brands to drive measurable growth through strategy, creativity, and data. With a strong focus on performance and innovation, the team operates in a collaborative, fast-moving environment where experimentation and continuous optimization are core to success. The company values marketers who think both creatively and analytically, and who take ownership of results that directly impact client growth.

About the role: As the Paid Social Specialist, you will play a pivotal role in shaping and executing paid social advertising strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest. Sitting within the marketing team, this role blends creative thinking with data-driven analysis to optimize campaigns that drive brand awareness, engagement, and conversions. The position has a direct impact on digital performance and online presence, making it a key contributor to the organization's broader marketing efforts.

This is an excellent opportunity to grow your career with a leading US-based company—fully remote.

What You'll Do

Develop and implement paid social media strategies to increase brand visibility and achieve marketing targets.Manage the creation, execution, and optimization of ad campaigns across various social media platforms.Monitor and analyze campaign performance using analytics tools to derive actionable insights and recommendations.Collaborate with the content and design teams to create compelling ad content that aligns with brand guidelines and campaign objectives.Conduct A/B testing to identify high-performing ads and strategies.Manage budgets and forecast spending to ensure maximum ROI on paid social campaigns.Stay up-to-date with the latest trends and best practices in social media marketing to continually improve campaign performance.Report on campaign results to senior management, highlighting successes, trends, and areas for improvement.Work closely with other marketing team members to ensure a cohesive and integrated marketing strategy.

What You Need

Proven experience managing paid social campaigns across multiple platforms.Strong understanding of social media KPIs and analytics tools.Proficiency in ad targeting and segmentation techniques.Experience with A/B testing and other testing methodologies.Excellent communication and creative writing skills.Ability to analyze data and provide insights for campaign optimization.Familiarity with social media scheduling and management tools.Strong organizational skills and attention to detail.Ability to work collaboratively in a team environment.Preferred: Certifications in Google Analytics, Facebook Blueprint, or similar.

Salary & Perks

Competitive SalaryThis is a full-time, long-term position. The position is immediately available and requires entering into an independent contractor agreement.Work from home.Monday through Friday, 8:00 a.m. to 5:00 p.m. (+/- 1 hour accepted) - PST.Additional perks.

The next step will take you to an application form that requires you to answer some questions and upload your resume in English. Please answer completely so that we can get to know you better.

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