Retail Marketing Specialist

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent

Position: Retail Marketing Specialist

Department: Marketing

Work Location: Mexico City, MX, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The Retail Marketing Specialist is responsible for developing and executing trade marketing strategies to increase product Sell-in and Sell-out. This Role acts as the bridge between marketing and sales, ensuring brand strategies are effectively translated into trade execution. The ideal candidate has a strong understanding of channel dynamics, shopper behavior, and retail environments. 

Strategy Development:

• Develop and implement trade marketing plans for key accounts aligned with Brand objectives and sales targets.
• Create Channel-Specific plans to drive visibility and sales performance across retail, wholesale, and e-commerce channels.
• Create and manage a trade marketing calendar in alignment with brand promotions and product launches.

Retail activation and merchandising:

• Design and manage in-store promotional campaigns, merchandising strategies, point-of-sale materials and activation strategies.
• Ensure retail partners follow brand guidelines (brand consistency) and optimize product placement and visibility.
• Lead execution of product displays, in store sampling, and promotional events. 

Channel support and sales collaboration:

• Work closely with the sales team to understand channel needs and develop tailored support.
• Equip sales teams with trade tools, promotional calendars, and sell-in materials. 

Market data Analysis & Reporting:

• Monitor and evaluate the effectiveness of trade promotions and in-store initiatives.
• Analyze market and sales data to identify trends, growth opportunities and shopper insights to inform future strategies.

Budget Management:

• Manage the trade marketing budget efficiently and ensure cost-effective execution of all programs, for maximum ROI.
• Track spending campaigns remain within financial guidelines.

Cross -Functional Collaboration:

• Laise with Brand marketing, product, Logistics and supply chain team to ensure seamless execution.
• Coordinate with third-party vendors, agencies, and merchandisers to ensure timely delivery and execution. 

Skills needed to be successful in this role:

• Knowledge of shopper marketing within the consumer goods sector. 
• Deep understanding of retail dynamics.  
• Advanced analytical skills with proficiency in data tools such as Excel and Marketshare data platforms. 
• Excellent project management and organizational capabilities.
• Strong communication and presentation skills.
• Ability to work effectively across cross‑functional teams in a fast‑paced environment.
• High level of organization & detail orientation.
• Familiarity with digital trade tools and retail analytics platforms.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field. 
• 3+ years of experience in trade marketing, brand management, or sales.
• Proven ability to execute Above‑the‑Line (ATL), Below‑the‑Line (BTL), and Through‑the‑Line (TTL) marketing strategies.
• Demonstrated experience working directly with clients and marketing/advertising agencies.
• Strong understanding of retail dynamics and shopper behavior.
• Experience collaborating with major retail companies in Mexico.
• Bilingual in Spanish and English, with proven advanced English proficiency.

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Preferred Qualifications:

• Exposure in LATAM markets/Multinational companies.
• Retail experience

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.