Marketing Strategist

hace 3 días

Mexico City Metropolitan Area AI Rudder A tiempo completo

About the Role

We are looking for a dynamic and results-driven
Marketing Strategist
with 3-5 years of experience to join our team. In this pivotal role, you will be responsible for executing our multi-channel marketing strategy, driving inbound lead generation, and supporting our brand's global expansion. A critical element of this position is acting as the internal champion and liaison, managing key projects alongside our trusted external marketing and SEO agencies.

Qualifications and Experience

  • 3-5 years of professional experience in a marketing role, preferably in a B2B or technology-focused environment.
  • Proven ability to execute successful content and digital marketing campaigns.
  • Experience
    working with and managing external agencies or suppliers
    is highly desirable.
  • Familiarity with digital marketing tools, marketing automation platforms, and CRM systems.
  • Excellent written and verbal communication skills, with a portfolio demonstrating strong content creation ability.

Key Responsibilities:

  • Develop and produce engaging, high-quality content
    across various formats, including
    blogs, social media posts, newsletters, whitepapers, and case studies
    , focused on educating our target audience and driving brand authority.
  • Ensure all content aligns with brand voice, business objectives, and supports the generation of qualified
    inbound leads
    .
  • Plan, execute, and monitor comprehensive
    multi-channel marketing campaigns
    (including email, social media advertising, and paid search) aimed at specific conversion goals.
  • Collaborate directly with our external marketing agency
    to ensure campaigns are optimized, budgets are managed efficiently, and performance targets are met.
  • Apply
    basic knowledge of SEO principles
    to content creation and website strategy.
  • Act as the primary point of contact with our
    SEO agency
    to guide website improvements, technical fixes, and on-page optimization designed to maximize organic visibility and
    lead conversion rates
    .
  • Develop, schedule, and manage compelling content for professional platforms, primarily
    LinkedIn
    and
    Twitter
    , to foster community engagement and significantly increase brand reach.
  • Provide logistical and promotional support for all virtual and in-person marketing initiatives, including
    industry events, webinars, and conferences
    .
  • Work closely with the marketing agency and other suppliers to manage event timelines, promotional materials, and post-event follow-up.
  • Conduct continuous
    market research and competitive analysis
    to identify emerging industry trends, capture customer insights, and effectively refine and position our marketing strategies for maximum impact.

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