Associate Digital Media Manager

About the role

The Associate Digital Media Manager is responsible for managing the daily in-platform execution across Mexico Reckitt Core digital campaigns. Reporting directly to the Digital Media Manager – you will work together on implementing digital campaign best practices as well as the day-to-day management of campaigns in-platform where you will be responsible for ensuring the correct campaign set-up, undertake regular optimizations & sharing your recommendations to improve campaign performance.

Applied Media Science (AMS) are an in-house team of digital media specialists within Reckitt Core, responsible for the paid digital execution of campaigns in-platform. As part of the AMS team, you will receive mentorship from senior digital practitioners with the opportunity to develop your skills across leading biddable platforms and drive real business impact.

Main Responsibilities:

Campaign Set-Up:

• Set-up campaigns correctly within the agreed campaign timelines
• Reviewing campaign QA/set-up aligns to the media plan instructions
• Supporting Digital Media Managers on activation planning tasks
• Ensuring each campaign set-up are adhering to in-platform best practices
• Working directly with media publishers to facilitate deal management

In-Campaign Management:

• Undertake regular campaign optimizations in-platform to improve performance
• Provide weekly optimization recommendations to local data analysts & recording key optimizations via the Optimization

Logs

• Regularly monitor campaign performance to ensure KPI/budgets are pacing to plan
• Making budget/campaign adjustments in a timely manner in response to changes in-flight to media plan updates

Campaign Best Practice:

• Growing your in-platform knowledge across new features & optimization tactics
• Working with media reps/partners to educate the wider team on new capabilities

Required Experience:

• Minimum of 3 years' experience in digital media buying across one of the key digital channels
• Hands-on experience managing digital campaigns across one of the key channels:
• Programmatic - DSP platforms such as DV360 or Amazon DSP
• Social – TikTok, Meta and Pinterest
• eCommerce – Amazon, Walmart, Meli and other local Mexico providers
• Good understanding of paid advertising capabilities across the major platforms YouTube/Meta/TikTok/Amazon including the use of audience, placement and contextual targeting tactics
• Previously involved in managing publisher relationships and curating deals, including the set-up of Private Marketplace, Programmatic Guaranteed buys
• Proven track record of managing digital campaigns that exceeded benchmarks
• Previously worked in digital roles alongside other Account Executives / Account Managers / digital Traders
• Obtained industry recognised platform certifications, preferably within one of the channels: Programmatic/eCommerce (Retail)/Social/Search
• Experience using project management tools (Jira, etc)
• Bachelor's degree in Marketing, Business, or a related field
• Worked in previous agency/publisher roles preferred

Key Skills:

• Ability to follow Reckitt processes & established ways of working
• Excellent organization skills to manage multiple campaigns across digital platforms
• Good communication both written & verbal when dealing with internal stakeholders
• Eagerness to learn new marketing platform features & recommend media performance optimizations to future campaigns
• Ability to foster & grow media partner relationships by seeking out new opportunities
• Highly detail-oriented, undertaking thorough reviews during campaign set-up
• Strong numerical skills when managing campaign performance & tracking KPI delivery
• Good proficiency in using Excel & PowerPoint

Someone who exemplifies our ICP Values:

• Curious: Always learning, eager to explore endless possibilities.
• Inclusive: Diversity is our strength. Every voice matters and we can achieve more when we do it together.
• Focused: With clear vision and unwavering dedication, we progress forward and deliver excellence.
• Creative: Unleashing imagination, innovating boldly, and redefining possible.
• Trustworthy: Built on honesty, respect, and integrity we stand strong together.