SEO/SEM Specialist

hace 1 semana

Morelia, Michoacán de Ocampo, México Naranti MX A tiempo completo

SEO/SEM Specialist

Naranti Mx || Marketing || Morelia, Michoacán

EVERY DAY, ONE MORE BILLBOARD.

Sell ideas that take over the streets.

Join the power of Naranti.

Who We Are We turn bold ideas into billboards seen by millions every day. We are
líderes
in
Out-of-Home (OOH) advertising
across Mexico and LATAM, connecting brands with real audiences in real spaces.

Your Mission: Lead Digital Strategy
and
Multiply Customer Acquisition

We are looking for a
SEO/SEM Specialist
— someone
analytical
,
strategic
, and with
proven experience
in
driving growth
through
digital channels
.

If you're passionate about building strong
client relationships
, leading
media strategies
, and transforming creativity into
measurable results
, this is your opportunity to lead the next era of Out-of-Home.

What You'll Do

  • Develop and execute the
    Digital Strategy
    for the organization's main channels:
    SEO
    ,
    SEM
    , mailing and
    social media
    .
  • Design, implement, and
    optimize SEO and SEM strategies
    that
    increase lead generation
    and
    qualified traffic
    to Naranti's digital channels.
  • Conduct
    keyword research
    ,
    technical SEO audits
    , and propose improvements to optimize the
    organic positioning
    of the website and microsites.
  • Manage campaigns in
    Google Ads
    and
    Meta Ads
    , monitoring
    performance
    and adjusting strategies based on
    CTR
    ,
    CPC
    ,
    CPA
    , and
    conversion rate
    .
  • Analyze and generate
    digital performance reports
    using:
    Google Analytics
    ,
    Search Console
    , and
    Data Studio
    .
  • Develop mailing and
    automation strategies
    aimed at
    retaining
    and building
    loyalty
    among potential clients. Stay updated on
    digital marketing trends
    and best practices to propose
    continuous improvements
    to the brand strategy.

What We're Looking For

  • Bachelor's Degree in
    Marketing
    ,
    Advertising
    ,
    Communication
    , or a related field, with a
    specialization on Digital Marketing
    .
  • 2+ years of proven experience
    in
    Digital Marketing
    , planning and executing
    SEO/SEM strategies
    , managing
    Google Ads & Meta Ads campaigns
    (must have).
  • Advanced
    management of digital advertising and analytics tools
    : Google Ads, Meta Ads,
    Google Search Console
    ,
    Google Analytics 4
    ,
    Data Studio
    , Mailchimp, and familiarity with
    AI tools
    like ChatGPT.
  • Results-driven mindset
    , with the ability to balance
    strategic thinking
    and
    operational execution
    .
  • English fluency (B1+) highly desirable
  • you'll interact with global clients and international brands.
  • CRM experience
    and solid understanding of
    performance metrics
    .

Why join Naranti?

  • At Naranti, you don't just sell — you make an
    impact
    that can be seen from miles away. We are not just digital; we are
    physical
    , giving your work a unique dimension.
  • Career Growth
    : This is a
    key role
    in the
    Marketing Area
    , giving you the opportunity to
    own and scale
    the entire
    digital acquisition channel
    .
  • Superior Compensation & Benefits
    :
    Competitive base salary
    +
    superior benefits package
    , including potential
    performance bonuses
    for exceeding goals.
  • Work Environment
    : Be part of a
    creative
    ,
    data-driven
    , and
    ambitious team
    where ideas become landmarks.
  • Location:
    Morelia, Michoacán.

@Naranti MX
is proud to be an
Equal Opportunity Employer
. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity, age, or any other legally protected characteristic.

@Naranti MX
does not accept unsolicited resumes or candidate referrals from any source other than directly from candidates or through our preferred vendor agreements.

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