Digital Marketing Coordinator

**Overview**
**Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Responsibilities**

Currently we are looking for our next:
**Digital Marketing Coordinator**

**Which is the main objective of this role?**

Support the development of the Gamesa Digital strategy for brands such as Emperador, Chokis, Marías and deep analysis of the digital landscape as a growth opportunity.

Support the delivery of best-in-class programs across the BU, while maximizing ROI and making the right usage of the data and insights available to refine the learning agenda and improve digital activations.

Assist with the development of the Gamesa’s Digital Ecosystem (gathering digital insights, data, trends) to keep the Business Unit digital savviness.

**What will you be doing?**
- Assist Digital Manager and Brand Managers in Digital Content (Campaings, digital brand assets, platforms, media plans)
- Manages, tracks & analyzes brand’s digital owned platforms (Websites, YouTube Channel, TikTok) while gathering data (insights)
- Manage digital content work flow process to ensure proper and timely placement of assets and content.
- Partnership with brands to establish seasonal priorities, developing integrated marketing digital plans to amplify and distribute content
- Digital A&M (budget) tracking
- Coordinate optimization meetings to track digital campaigns
- Analyze brand’s media investment to assure best digital ROI
- Support the creation and tracking of Social Listening Models and other relevant research (Search)
- Share with Local Teams, monthly newsletter with digital trends, best practices, etc.
- Assists the marketing teams with digital capabilities (Campaign & Media tracking, feedback, assistance)
- Support Digital Manager in the development and implementation of a formal training agenda to elevate digital knowledge among local marketing leaders.

**Qualifications**
**Who are we looking for?**
- 3+ years of experience in Digital (media agencies o company with contact with media agencies and digital partners)
- Knowledge of Digital Marketing terms, Digital Media & Data Analytics.
- BA required with proven digital training
- Deep understanding of digital campaign objectives, KPIs and optimization
- Previous experience overseeing digital marketing, media campaigns & digital analytics.
- Previous experience executing and analyzing: Meta Campaigns, Google Ads, Twitter campaigns, Display (Programmatic)
- Understanding of full-funnel digital marketing strategies
- Desirable experience with first-party data project
- Knowhow on SEO / SEM (what it is, how it works, analyzing its results)
- Data Analytics to create Dashboards and/or Reports (Digital Campaigns, Website, etc).

**What can you expect from us?**
- Competitive compensation
- A flexible work environment that promotes a healthy balance between personal and professional life
- A dynamic and inclusive culture
- A supportive team that will foster your professional growth and development
- Opportunity to work with relevant projects worldwide
- Opportunity to give back to the community with our volunteer programs**Thank you so much for considering PepsiCo to start or continue your career