Brand Manager

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General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we’re driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and empowering advancement. If you share our endless passion for pursuing new ideas and making them real, help us accelerate our success and discover what's next.

Descripción del empleo:
**Brand Manager**

**Role Overview**

By joining our team, you’ll have the opportunity to leverage and stretch your strategic and commercial knowledge areas, building and leading commercial activation plans that create demand for our products and support key brands for growth.

In this role you will be responsible for the strategic development, planning and activation of the Annual Brand Plan, ensuring this plan delivers revenue and profit targets. As part of the Global Emerging Markets, you will help lead the overall brand strategy across the 5P’s, providing appropriate leadership to the wider business, influencing, and working cross-functionally to deliver growth initiatives.

We are looking for someone who is tenacious and demonstrates a personal accountability for achieving brand business results. This individual understands insights and can translate that to effective brand plans, is able to energize and develop people and is a true brand champion. And ideally you should LOVE the product as much as uswho doesn’t?

**Key Responsibilities**

This position has two key responsibilities**:Brand Management & Market Activation**

Brand Management:

- **Develop powerful strategies and tactics that drive brand performance**, lead execution to deliver top and bottom-line targets defined in the annual plan.
- Brand Positioning: Define and refine the brand’s value proposition, ensuring it resonates with the target audience.
- ** Foster strong working relationships with key brand stakeholders**, to ensure a strategic NPD aligned to GEMs brand vision and strategies, then **plan and lead impactful implementation of the NPD and renovation pipeline.**:

- ** Partner cross functionally to define & execute growth strategies **for the brand across channels.
- ** Develop, drive, and execute strategic and** competitive **marketing plans and trade channel strategies (annual trade plans and promotional calendar) for México.
- ** Line management of the portfolio, **ensuring plans translate across channels, platforms and NPD’s with strong power period execution.
- Conduct in-depth **market research** to understand consumer needs, competitive landscape, and market trends. Gather and evaluate market intelligence, shopper trends and trade information to assist management in making better decisions and strategies for business growth.
- Analyze competitors’ products and services, strengths, and weaknesses. Provide recommendations and solutions to improve the company’s sales and marketing approaches.
- Responsible for **pricing strategy, products positioning** in the market and market share growth.
- Constantly innovate our selling tools, processes, and systems to ensure the sales team have a world class set of tools and propositions to grow sales.
- ** Contribute to the management of the brand P&L**. Understand and respond to the drivers of performance, working in partnership with the commercial teams to optimize plans to deliver annual priorities.
- ** Collaboration with FSQ and R&D **to adapt products and meet local consumer preferences and regulatory requirements. Works closely with ESC to manage local production.
- Manage respective **Budget. **Ensure the greatest return for every dollar forecasted to spent. Ensure timely and efficient reconciliation of Marketing spend.
- ** Be the local champion of GM brands**:

- inspire internal and external brand passion & belief and actively build consumer connection.

Market Activation:
Coordinate marketing activities & communication in Mexico. Ensure that our Commercial Team, Distributors and Agencies have the right materials and information to activate locally our brand plans. Specifically, this person will be responsible for:

- Providing strategy. Create and share activation toolkits, as well as key brand info to the markets.
- Determining how to best utilize the budget for the markets (i.e., brand split)
- Understand local consumers needs and translate into strategies that help grow the business in those markets.
- Partner with the commercial teams or local agencies to provide guidance on marketing plans.
- ** Brand Architecture**: Develop and manage brand portfolios, ensuring consistent brand messaging across Mexico Market. Ensure brand profitability and optimize our portfolio, including yearly innovation reviews and rationalization.
- ** Product Lifecycle Management**: Oversee the product lifecycle, making decisions on product refre