Director, Media Planning

hace 6 días

Ciudad de México Mastercard A tiempo completo

Our Purpose
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build _a sustainable economy_ where everyone can prosper. We support a wide range of digital payments choices, making _transactions secure,_ simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

Title and Summary

Director, Media Planning

Overview:
Latin America regional Director of Media main focus is to Lead our regional Media, Digital and Social strategy and execution for all LA Markets. The role requires a leader that can design and execute and effective media strategy that includes social content creation, Media channel mix and Branded entertainment/ Integration.

Role:
Latin America Director for Media, Digital and Social leads the design and execution of effective media strategy that includes content creation strategy for social media.

Additionally, this person will be responsible for all LAC markets local media plans, regional Media agency management, JBPs and media partners negotiations and budget execution. This role works closely with consumer marketing and sponsorships team to develop and amplify creative campaigns that delivers KPIs aligned with our brand and business.

The role reports into the Regional Vice President of Consumer Marketing

All About You:

- Do you understand the Social Media landscape and are excited by the challenge of building one cohesive voice towards consumers all over the region?
- Do you like working with multiple partners across the region to build capabilities and amplify the success of local and regional campaigns?
- Prior Experience leading Media/ Social content with a proven record of organic success
- Leading Multiple agency landscape driving efficiencies and effectiveness

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;- Ensure the confidentiality and integrity of the information being accessed;- Report any suspected information security violation or breach, and- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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