Dir - Digital Marketing

**Job Number** 24104851

**Job Category** Sales & Marketing

**Location** Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

The Director, Digital Marketing, is responsible for supporting the Senior Director of Digital and Marketing, Caribbean Latin America, on the development and execution of digital marketing strategies and new product adoption, for Marriott International’s Caribbean and Latin America region. Key areas of focus include strategic development of plans to drive towards digital specific goals; planning, and executing against global and continent digital marketing priorities, that deliver measurable results against the strategic digital imperatives. Additionally, this role with be responsible for facilitating partnership and alignment across various disciplines within Marriott International, serving as the liaison between internal partners and leadership, as well as our Global Digital team in this fast-growing business segment. The role will champion the Caribbean and Latin America digital needs and priorities, in partnership with Global Digital, and continent marketing leadership.

Individual must be a self-starter, with a strategic and technical mindset, looking to create and implement efficient end to end digital and project management processes. Must have a results-oriented and creative mindset, with the ability to work in a fast-paced environment, with strong adaptability and time management skills.

This role will report directly to the Snr. Director of Digital and Marketing, and will liaise closely with the Global Digital team, Distribution, Analytics, CALA Marketing team as well as CALA Consumer Operations management teams and other disciplines as needed.

**CANDIDATE PROFILE**

**Education and Experience**
- 4-year degree from an accredited university in Business Administration, Hospitality, Tourism, Marketing, or related major preferred. MBA or similar advanced degree a plus
- 4+ years of experience in a similar role, previous focus on brand and/or integrated/digital marketing preferred with digital agency experience
- 2+ years managerial experience.
- Expertise in developing and managing digital and/or marketing strategies across various channels, platforms
- Superior verbal and written communications skills including presentations; demonstrated poise, tact and diplomacy.
- Spanish and English language proficiency spoken and written required. Portuguese language a plus
- Prior experience in the field of digital, digital product development, digital technology; integrated marketing experience preferred.
- Demonstrated ability to balance the interests and demands of multiple stakeholders.
- Strong customer service orientation is required; prior experience or knowledge of website management, content development, search and digital merchandising, reporting and analytics, ad exchanges and demand-side platforms (DSPs), digital media and online distribution.
- Organized, detail-oriented and deadline sensitive; takes initiative and anticipates needs.

**Certifications applicable to the Job **(preferred but not required upon entry): Not applicable

**CORE WORK ACTIVITIES**
- Leads planning and project management of digital work across internal systems, owned channels, and platforms to drive digital direct bookings
- Leads customer journey strategic development and implementation in the digital spaces across enterprise ecosystems with a key focus on driving digital direct conversions and channel growth
- Implements and leads adoption of Marriott’s technology growth platform initiatives by adopting and implementing new digital products and tools, in partnership with Global Digital team
- Leads the global Marketing and Personalization Acceleration focus and priority for Caribbean and Latin America
- Leads planning and implementation of continent specific content authoring and product ownership
- Lead marketing technical operations through management of key digital resources and global project management tools (Workfront) to ensure effective execution of content through owned channels
- Support customer and audience management projects lead by global, and oversee pull through and implementation in continent, to enhance marketing targeting capabilities
- Serves as the lead for globally driven digital tools (DAC, AEM, MBOP, Merchandising, SEO) and adoption of new tools, product and technologies
- Supports the integrated marketing strategy for the business segment and works cross-discipline to define and complete objectives, and digital pull through and activation, as it relates to digital channel growth and distribution
- Key focus on reporting and analytics, identifying digital trends, customer behavior, and impact on owned product, to define future plans and strategies
- Leads a team of direct reports focused on execution and management of digital