Off Trade Manager

hace 6 días

Monterrey, México Heineken A tiempo completo

HEINEKEN MÉXICO representa al grupo cervecero de mayor tradición en México desde su fundación en 1890, con un equipo en México de más de 18,000 colaboradores. Los valores de nuestra compañía incluyen llevar diversión a la vida de nuestros consumidores y colaboradores haciendo promoción responsable de nuestros productos y fomentando un ambiente en donde la gente pueda disfrutar plenamente su trabajo. Tenemos Pasión por la calidad en todo lo que hacemos, invertimos en nuestra gente, nuevas tecnologías y procesos de mejora continua en nuestra organización. Además, Respetamos al individuo, a la sociedad y al medio ambiente, comprometiéndonos en las comunidades donde operamos, respetando la Declaración Universal de los Derechos Humanos, y acatando las leyes de los países en los que estamos presentes.

En HEINEKEN, elaboramos cervezas y construimos grandes marcas. Estamos comprometidos con sorprender y emocionar a nuestros consumidores y colaboradores en todo el mundo. Tenemos una historia de orgullo y herencia en la industria cervecera y en nuestras comunidades. Con operaciones en más de 70 mercados a nível global somos la marca de cerveza más internacional.

**En HEINEKEN México el límite lo pones tú**
Lugar: Monterrey
Función: Commerce
Sub-Función: Commerce - Sales - Off Trade
Tipo de contrato: Permanente

Understanding
- Have the ability to understand the Category, Portfolio, Channel and Brand strategies and objectives and incorporate them into channel strategies and plans
- Can consistently leverage Shopper data and insights as the basis for Category, Channel and Customer Activation
- Possess a deep understanding of the needs, strategies and developments of the channel and customer segments in order to create winning channel strategies and plans
- Omnichannel perspective, combining integral strategy and collaboration among channels aligned with Brands priorities.

Implementing
- Create and embed a clear 3 year strategy for sustainable profitable growth of our Category, Portfolio and Brands for Traditional Off trade Channel
- Can translate 3 year channel strategies into clearly defined annual plans and deliver high quality planning, execution and tracking of our activities
- Ensure the flawless execution and measurement of activities at Point of Purchase

Optimizing
- Together with Growth Planning, group outlets which have similar shopper needs, motivations and behavior to optimize the activation plans.
- Optimize the profitability through improving ROI channel activation, in a sustainable way.

En HEINEKEN México nuestro compromiso es respetar a las personas, la sociedad y el medio ambiente, estamos en contra de cualquier práctica discriminatoria de religión, sexo, tendencia política, nível socioeconómico u origen étnico.

Todos nuestros procesos de reclutamiento y selección son gratuitos. Si recibe un correo electrónico solicitando depósitos para cubrir exámenes médicos, instamos a nuestros usuarios a ignorar estos mensajes.

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