Senior SEO Strategist

**Senior SEO Strategist - Launch Your Career Among the Stars**: We're not just another agency, and we're searching for someone who is not looking for just another job. **Important Requirement: Applicants must possess direct experience with SEO specifically within the home services industry, primarily in sectors such as HVAC, plumbing, cooling, and heating.** **Your Mission: Senior SEO Strategist** As our Senior SEO Strategist, your primary focus will be executing and following through with content strategy tasks for clients and onboarding new clients. You will work closely with the SEO Team Lead and Senior SEO Specialist to integrate new clients smoothly into our processes and ensure that clients receive consistent, high-quality service that aligns with their goals. Your role will involve deeply understanding our clients' unique objectives to craft sophisticated SEO strategies that enhance their success in the digital landscape. Profound knowledge of both local and national SEO is crucial. You must identify SEO opportunities, strategize new content and analyze the old to garner the results our clients need. This involves advanced keyword research, understanding of UX and SEO copywriting (what makes something rank?), and the ability to evaluate existing pages to find opportunities for improvement. Additionally, you will need to know when to discuss Technical SEO issues with our SEO Analyst, Senior SEO, SEO Team, and SEO Developer. If you notice something is not ranking where it should be, the ability to conduct advanced problem-solving while collaborating with a team of incredible people is a must. This client-facing role also includes pioneering innovative processes that empower our team of writers and editors to produce content that is impactful and true to each brand’s identity. Leveraging a data-driven approach, you will work closely with our SEO Analyst to monitor and analyze ROI to make strategic adjustments that enhance content performance. You will conduct comprehensive audits of client websites to guarantee that SEO Guidelines are consistently adhered to, thereby maintaining uniformity and integrity across all platforms. **In return, we offer**: **Time Empowerment**: A commitment to giving back time - acknowledging it as your most valuable, non-renewable resource. **Flexible Work Schedule**: Embrace a work schedule tailored to your preferences, whether you're a morning bird or a night owl. **Recharge Days**: Offering two mental health-focused recharge days monthly (Feb-Nov), ensuring you return refreshed, ready to enhance productivity, and fully recharged. **Autonomy and Inclusivity**: ️ We offer the opportunity for everyone's voice to be heard, regardless of job title, to propose improvements, fostering an environment that values your contributions. **The heart of Regex SEO is expressed in our brand essence - "We Care".** At Regex, we care about our clients, our teammates, the work we do, and, of course, you - We value** Data** over gut feelings (let the numbers guide us) - We value **Transparency **over image (that’s right, no secrets) - We value **Solutions** over problem-dwelling (challenge accepted) - We value **Enthusiasm** over complacency (let passion fuel us) - We value** Mastery** in something over mediocrity in everything (you might even catch us doing a happy dance when we nail a project) **If you're looking for a team that's totally committed to delivering awesome results while having a blast doing it, then come join us We promise you won't find a more caring, passionate, and downright awesome crew anywhere else.** **Senior SEO Strategist | Responsibilities**: **Content Strategy** - Develop content strategies for RGX clients, following guidelines from the Senior SEO Specialist. - Create content planning notes, writer and publisher instructions, suggest page URLs. - Complete all necessary fields in content templates. - Trigger internal linking updates for publishers when new location pages are added to the client's website, informing them of manual updates needed. **Onboarding Process** - Conduct SEO content website audits and identify page cannibalization. - Ensure the completion of tasks created by the Senior SEO Specialist, including specialist blog pages audit and de-indexing unfit pages. - Manage redirects and internal linking, ensuring clear instructions for publishers and the dev team. - Conduct New Client Interviews during onboarding: Full list of services, location confirmation, persona questionnaire. **New Navigation Planning **️ - Plan and strategize new navigation and page nesting in Octopus. - Trigger tasks post-nesting and add deoptimization/cannibalization fixes in content planning notes. - Notify Content Production Specialists to assign tasks. **Octopus Management** - Manage the client’s visual sitemap as content strategy evolves. - Update items in Octopus as pages are updated and created. **User Intent & Research** - Conduct audits on t