Categories Sr. Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid

Team Overview

Being part of the Categories team will give you the unique opportunity to help drive growth in one of the fastest-growing companies in the world. This data-driven role calls for a strong user-centric mindset, analytical thinking, and strong communication skills to interact with our community of users and partners (drivers/delivery partners). You will have the opportunity to work in an agile, high-impact team where you will design, build, launch and operate multiple products of DiDi's business in Mexico and LATAM.

You will be constantly building and iterating scalable solutions to our user's pain points while overseeing the growth of our multiple products across the region. Your drive, insights and talent will directly contribute to DiDi's growth in LATAM

Role Responsibilities

As part of the team you’ll play a key role in shaping and running our core strategy across multiple cities, regions and products; considering local market conditions and challenges to drive results in an efficient, scalable manner. This role combines strategic thinking with hands-on execution, requiring strong analytical skills, cross-functional collaboration, and a passion for solving complex operational challenges.

You will design and execute initiatives to improve key results, and improve user experience in Spanish-speaking LATAM markets; leveraging data to guide decisions and maximize efficiency by overseeing daily operations while also coordinating the rollout of product launches and incentive programs with key internal and external stakeholders.

You'll convert raw databases into opportunities, using visualization tools such as Power BI, Tableau, SQL, R, and Python; defining and analyzing data dashboards to track key performance indicators (KPIs) and identify opportunities for growth or optimization.

Build and maintain detailed reporting models, including core OKRs and operational funnels, to assist in city-level and regional market consolidation efforts.

Collaborate with cross-functional teams (marketing, product, business intelligence, etc.) to adapt and improve offerings based on operational needs and market dynamics.

Navigate ambiguous and complex problems with creativity, agility, and critical thinking.

Document best practices to ensure consistency and promote continuous improvement cycles within the business unit.

Build and maintain strong relationships with internal and external stakeholders, communicating effectively in both English and Spanish.

Role Qualifications

We're looking for someone who brings both analytical rigor and hands-on problem-solving to the table—someone who thrives in dynamic environments, takes ownership, and enjoys collaborating across teams. If you’re passionate about driving impact through data and operational excellence, this role could be a great fit for you.

Education

Strong academic background, with a Bachelor’s degree in Business, Marketing, Engineering, Computer Science, Economics, Industrial Engineering, Actuarial Science, or a related field.

Experience

At least 2-4 years of professional experience in operations, growth, project management, or similar roles, preferably in tech-driven environments.

Storytelling Skills

Proven ability to get through the noise and focus on what is really impactful, being able to summarize heaps of data into key insights that inform, motivate and influence decisions and transform them into agreed upon actions.

Analytical Skills

A data-first mindset, with a strong interest in analytics. Demonstrated knowledge and experience with tools such as SQL, Python, R, Excel/Google Sheets, and data visualization platforms.

Problem-Solving

Demonstrated aptitude for analytical and conceptual problem-solving. Ability to deal with ambiguity and take calculated risks with innovative methods when needed.

Communication Skills

Bilingual fluency in English and Spanish, with strong written and verbal communication skills to engage diverse teams and stakeholders across different geographies and cultures.

Manage