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**Marketing Analyst - Mexico**
Hamilton Beach Brands, Inc., a leading designer, marketer, and distributor of small household and commercial appliances, has an opening for a Marketing Analyst. This position will be located in our Mexico City, MX office and will be responsible to analyze competitive products and make comparison charts vs our products to find opportunities to implement marketing strategies.
**Duties of the position include**:
- Analyze Circana (NPD) Data to find opportunities for our products in top clients and e-commerce data and find opportunities to increase sales in ecommerce channel.
- Analyze the products of the competition and make comparative tables against our products highlighting the strengths and differentials of our products.
- Analyze our consumer insights reports to find what we can use in our communication.
- Follow-up Mapping & Pricing reports from Manpower and find ways to improve the deliverables.
- Development of Selling Stories of our products
- Technical specs & sheets for Line Reviews presentations
- Along with the Marketing Manager find new product ideas (DPR’s)
- Analyze the competition, along with the Marketing Manager, propose combos, PDQ’s, and promotional activities to fight the competition.
A bachelor’s degree in Marketing curriculum and minimum of 2 to 4 years of experience in a Marketing or Sales related position preferably in a business-to-business environment.
Superior and proven computer literacy especially Microsoft Excel and Power Point.
Exceptional organizational, interpersonal and communication skills (both written and verbal).
Analytical skills
Ability to work independently as well as part of a team.
High Level of English (written and spoken)
**Marketing Analyst
- México**
Hamilton Beach Brands, Inc., Diseñador, comercializador y distribuidor líder de electrodomésticos y electrodomésticos, tiene una vacante como Marketing Analyst. Esta posición estará ubicada en nuestra oficina de la Ciudad de México, MX. y será responsable de analizar los productos de la competencia vs los nuestros para encontrar oportunidades e implementar estrategias de mercadotecnia.
**Las funciones del puesto incluyen**:
- Analizar datos de Circana (NPD) para encontrar oportunidades para nuestros productos en los principales clientes y de e-commerce para aumentar las ventas tanto de canal como de e-commerce.
- Analizar los productos de la competencia y realizar cuadros comparativos contra nuestros productos resaltando las fortalezas y diferencias de nuestros productos.
- Analizar los precios del consumidor para encontrar lo que podemos usar en nuestra comunicación.
- Seguimiento de los informes de mapeo y fijación de precios por parte de promotoría.
- Desarrollo de Historias de Venta de nuestros productos
- Fichas y especificaciones técnicas para presentaciones de Line Reviews
- Junto con el Gerente de Marketing encontrar nuevas ideas de productos (DPR)
- Analizar la competencia, junto con el Gerente de Marketing, proponer combos, PDQ's y acciones promocionales para ser competitivos.
**El Candidato ideal para esta posición deberá tener**:
Una licenciatura en un plan de estudios relacionado con Mercadotecnia o Negocios Internacionales y un mínimo de 2 a 4 años de experiência en un puesto relacionado en mercadotecnia o ventas.
Habilidades interpersonales y de comunicación excepcionales (tanto escritas como verbales).
Habilidades sólidas de Microsoft-Office (principalmente Excel y Powerpoint)
Capacidad para trabajar de forma independiente y como parte de un equipo. Habilidades numéricas y creativas.
Nível de inglés alto (escrito y hablado)
