Product Manager Rare Diseases

**RESPONSIBILITIES**
- Strategic Planning and Execution: Develop and implement comprehensive marketing strategies for rare disease products, ensuring alignment with overall business objectives.
- Market Analysis: Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape, providing actionable insights for decision-making.
- Product Lifecycle Management: Manage the entire lifecycle of products, from launch planning to post-market surveillance, ensuring each phase meets regulatory requirements and market demands.
- Cross-Functional Collaboration: Work closely with internal teams, including sales, regulatory, and medical affairs, to coordinate activities and ensure cohesive strategies.
- Budget Management: Develop and manage budgets for marketing activities, ensuring cost-effective use of resources and achieving financial targets.
- Stakeholder Engagement: Establish and maintain relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and external partners, to support the franchise’s objectives.
- Performance Tracking: Monitor and report on product performance, providing regular updates to senior management and recommending adjustments to strategies as needed.

**REQUIREMENTS**
- Education: Bachelor’s degree in Life Sciences, Business Administration, Marketing, or a related field. A Master’s degree or MBA is preferred.
- Experience: Minimum of 5 years of experience in product management, preferably on Rare Diseases or specialty products.
- Industry Knowledge: Deep understanding of the pharmaceutical industry, including regulatory and market dynamics specific to rare diseases.
- Analytical Skills: Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly and effectively to diverse audiences.
- Project Management: Proven ability to manage multiple projects simultaneously, meeting deadlines and delivering high-quality results.
- Problem-Solving: Demonstrated ability to identify challenges and develop innovative solutions to address them.
- Product Marketing: Expertise in developing and executing marketing strategies for pharmaceutical products, particularly in the rare disease segment.
- Data Analysis: Proficiency in using data analytics tools to gather and interpret market data, track product performance, and inform strategic decisions.
- Regulatory Knowledge: Understanding of regulatory requirements for rare disease products, including orphan drug designations and market exclusivity.
- Digital Marketing: Familiarity with digital marketing tools and techniques, including social media, content marketing, and digital advertising.
- CRM Tools: Experience with customer relationship management (CRM) systems to manage customer interactions and data.
- Market Access: Knowledge of market access strategies, including pricing, reimbursement, and payer engagement specific to rare diseases.
- Brand Management: Skills in building and managing strong brands, ensuring consistency and alignment with the overall company vision and values.
- IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law._