Marketing Science Operations Lead

**Overview**

**We Are PepsiCo**

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**Join PepsiCo, dare for better.**

**Responsibilities**

**The Opportunity**

This role will play a key part in shaping the future of media measurement strategy for PepsiCo North America, with a focus on understanding the role of media as a key growth driver through initiatives such as the Return on Investment (ROI) Engine, Audience Impact models, Real-Time Optimization (RTO), the Media Data Hub (MDH), and related models and analytics.

The individual in this position will serve as a trusted advisor to Media, Marketing, and Insights leaders across the North America portfolio—empowering a wide range of internal and external stakeholders to use media mix as a competitive advantage through effective measurement, insights, process improvement, and technology implementation.

By collaborating with peers and key stakeholders, this role will enable measurement of various investments’ performance through continuous improvement of data processes. This ensures a seamless handoff of results between data engineering, data science, and insights teams. The position is empowered to propose and implement process enhancements to improve the day-to-day operations of our media-related analytics products.

**Your Impact as Marketing Science Operations Lead**:

- Partner with Data Engineering and Data Science teams to own the business-side of data collection, mapping, processing, and preparation for modeling across Media, Finance, and Sales data sources.
- Build and maintain strong relationships with media agency partners and internal media teams to ensure data completeness and accuracy.
- Interpret outputs of Marketing Mix Modeling (MMM) and act as the first point of contact for the business team when delivering results.
- Provide daily business-side consultation on model adjustments, such as the introduction of new variables into models.
- Manage data collection and validation efforts for the Media Data Hub (MDH), Real-Time Optimization (RTO) tracking, and the Audience Impact Engine.
- Support expansion of marketing science modeling into areas beyond media, including Advertising and Marketing (A&M).
- Guide the understanding of business requirements and oversee the execution of a strategic roadmap for data collection, validation, and integration of all media and A&M-related products across North America.
- Lead cross-functional automation and optimization projects for North America media and Advertising and Marketing (A&M) data, ensuring knowledge sharing and capability development across Global Capability Centers (GCCs).
- Manage the North America Marketing Science Operations team based in the Mexico Capability Center (6 full-time employees), including issue resolution, capacity planning, team development, career progression, goal setting, and performance management.

**Qualifications**

**Who Are We Looking For?**

- Bachelor's Degree Required
- 8+ years of relevant experience in quantitative analytics and/or data analysis
- Experience with media and marketing measurement
- Proficiency in English language
- Excellent analytical skills with a demonstrated ability to translate information and data into actionable insights and strategic recommendations
- Experience in process optimization & automation of data collection
- Managerial experience
- High degree of functional proficiency with Excel, PowerPoint, and data analytics software (Power BI/Tableau)

**What can you expect from us**:

- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your