Head of Content Marketing

hace 2 semanas

Ciudad de México Servicios Comerciales Amazon M A tiempo completo

10+ years of relevant leadership level experience in consumer marketing, ideally in entertainment;
- 5+ years of experience directly managing others;
- Excellent oral and written communication skills and an ability to influence others;
- Fluent written and spoken Spanish and English;
- Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment;
- Excellent communicator both verbally and written with an ability to communicate with all levels in the organization (technical, business, executive);
- Effective analytic and quantitative skills - ability to use data to develop and measure marketing programs.

Job summary

The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content and make it trivially easy for them to enjoy it wherever and whenever they want. We are just getting started in Mexico with Prime Video, and have very ambitious goals to be a leading player in the video entertainment industry and delight our customers with a great service and broad content.

We are looking for a highly-motivated, innovative and results-oriented Senior Marketing Executive to manage and lead a team of Content Brand Managers, and help grow our business. The role will focus on setting the marketing strategy and planning of launch campaigns for some of our top Exclusive and Original TV shows and movies. This role will span co-ordination across a wide-range of cross functional teams and external partners which will include media vendors, production companies, talent agencies and our Amazon Studios division. This executive will have the chance to set industry standards and impact the local entertainment business.

Key job responsibilities
- Lead a strong team of Content Brand managers;
- Develop long term marketing strategies to support our slate of Content Launches;
- Participate early in content development, positioning, research and show pre-testing and designing a road map for content marketing.
- Lead creative process from concept ideas, testing, and execution in partnership with external vendors and internal stakeholders;
- Co-own and contribute to design and implementation of complete launch plans and execution of marketing campaigns for our TV show and films;
- Leverage audience testing and research;
- Define and monitor business objectives linked to content marketing - by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer and environmental information.
- Redefine innovation and success metrics for marketing campaigns for Prime Video and the industry
- Advocate for new initiatives or process improvements using customer research, hard data, and marketing & business metrics to derive insights and shape recommendations.
- Monitor and report on the effectiveness of marketing campaigns including effective channel and creative strategy.
- Develop a framework of content-led customer insights from all sources to funnel into the business.
- MBA;
- Experience in the Media and TV industry/space;
- Experience in digital video marketing;
- Content knowledge, from script evaluation to programming;

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